Blogging is one of the most influential and effective ways of digital marketing.
And why not?
For a couple of decades, blogging has grown at a fast pace, helping Internet marketers influence how their audience consumes content. This has encouraged more business marketers to use blogging as a means of marketing, and as they proceed, statistics, reports, and studies may help them.
In this blog, we are sharing a list of useful blogging statistics that can help marketers shape their content strategies in 2023.
So, whether you are an aspiring blogger or a content marketer, this blog will help you.
General Blog Statistics
- How many blogs are there?
There are around 600 million blogs on 1.9 billion websites in 2023.
This estimation will help you gauge the competition level realistically and tailor your strategy for better outcomes.
- The number of bloggers in the United States will reach 32.7 million in 2022.
Blogging has been gaining traction for a couple of decades and its growth refuses to cease.
This signifies the popularity of the blogging market.
Before diving into action, it is better to do thorough research regarding the type of content and the competition in that field through the help of relevant statistics and prevalent strategies.
- Around 7 million blog posts are published per day.
The number might seem large, but the blogging industry has grown manifold in the last five years.
- 43% of the websites are built on WordPress.
WordPress is an open-source platform that provides flexibility, a user-friendly interface, and an active ecosystem to website creators, bloggers, and content marketers. Owing to its ease, 43% of the websites are built on WordPress. It doesn’t come as a surprise with the numerous customization options, multilingual support, and themes & plugin integration.
- 24.2% of people start blogs because they want to be self-employed.
Quite a few of the bloggers use self-hosted WordPress websites.
This is one of the career paths that several people choose in order to attain autonomy.
Blogging has become a viable career option for individuals looking for marketing opportunities, collaboration with big websites, and aiming to be self-sufficient.
- 77% of internet users regularly read blogs.
Considering the seven million blogs that are published every day, one can estimate the competition that is prevalent in the blogging industry.
People do read blogs, but only good blogs make it to the top and reach a larger audience. Can bloggers do something to improve their chances?
That’s a profounding yes! In order to boost the traffic and domain authority of the blog, one can publish guest posts on other blogs that have larger audiences. This will certainly help the new bloggers gain an algorithmic advantage.
Blog Content-Length Stats
Having gone through general blog statistics, now let us read a bit about blog content length statistics.
Blog content length and frequency affect the blog performance. Yes, this is true. This helps optimize the content and maneuver the blog strategy to gain favorable outcomes. Let us read how.
- Articles with 3000+ words get better results.
One might ask, why is that?
This can be attributed to the fact that longer blogs explore a topic or an idea in sufficient detail for the reader to extract useful information.
Most of the blogs fall in the 2000+ words category. This is instructive for bloggers who are looking to enhance their website traffic.
- 55% of the bloggers report great results for blog posts that are at least 2000 words long.
Content that is in the long form is more likely to ensure a strong return on investment.
It gives scope for incorporating multiple dimensions, useful suggestions and providing more value to the reader in general.
So, going the 2000+ words route can be beneficial if you’re looking for improvement.
- Longer (3,000 to 10,000 words) posts get the most shares.
As we have already discussed above, long-form content yields better results for bloggers.
For similar reasons, longer posts are also one of the most shared posts.
Most readers are not looking for superficial content but analytical blogs that are both informative and insightful. Next time, go for longer posts for improved feedback.
- Long blog posts have 77.2% more inbound links compared to shorter posts.
Since longer posts are more exploratory, nuanced, and diverse–they are often more likely to incorporate inbound links, as compared to shorter posts.
Inbound links help with search engine optimization, enhance the credibility of your blog, promote collaboration, and help expose the brand to a larger audience. Try adding a few relevant and quality inbound links in your blog posts for enhancing your online presence.
Blog Writing Habits Stats
Let us have a look at some of the blog writing habits stats that can help transform our blogging journey:
- 23% of the bloggers reported that they need 2-3 hours to write a blog post.
Writing a blog takes time. It involves thorough research on the topic.
To maintain coherency and flow in the blog, one must take time and connect different dimensions of the topic. It will make it easier for the reader to comprehend the information.
- 38% of the bloggers who spend at least 6 hours writing a post report great results.
Consistency in blogging is the key ingredient to having lasting results.
Bloggers who post intermittently lose traction as the blogging industry is increasingly becoming competitive. To increase your odds of being successful, write a well-researched blog.
It might take more time, but it is worth the effort.
- Successful bloggers need almost 4 hours to write a blog post.
Most of the successful bloggers understand their target audience well.
They optimize their content based on specific demographics, content types, and blog requirements.
So, if you’re looking to improve your skills–focus on giving it more time and read a few good ones!
- 38% of the bloggers say that they update their old blog posts.
You posted a blog on your website. A few days pass, a few months, and then a year goes by. Most of the content requires constant updating as new information and trends keep coming out.
A reader wants to read relevant, up-to-date information. Moreover, new blogs on similar or even the same topics are getting written every now and then. So, what is your best bet? It becomes crucial to make changes to your old blogs.
No matter if a reader reads your blog today or one year from now, it should provide him with the latest information.
- Blog titles with a minimum of 8 words have 21% better click-through.
As shown through the data, blog titles can definitely impact the click-through rates.
This can be attributed to a number of factors, such as reader engagement, specificity of the title, and clarity. The reader feels more curious and intrigued when titles are conveying more. It can sometimes evoke emotional appeal.
If you’re a blogger looking for higher click-through rates, strike a balance between conveying the essence of the article and keeping it catchy.
- Blog headlines with colons or hyphens have 9% higher click-through.
This is an interesting fact.
Hyphens and colons in a blog headline help break the longer phrases into smaller elements. This promotes clarity, sets the expectation for the content, and draws attention by acting as a visual break.
You can use different punctuation styles that suit the demands of the blog.
- 58% of the bloggers write 2-3 headlines before deciding on one.
A large number of bloggers think of multiple headlines before choosing a particular one.
This decision is based on several factors. A topic that clearly encapsulates the blog’s core idea and draws the readers’ attention.
Try to select the best pick for your blog by brainstorming different headlines for your blog.
- 54% of the bloggers work with editors, while 46% edit their own posts.
Working with an editor can provide quality assurance, objective feedback, and suggestions for improvement.
Professional editors also help in enhancing the readability and flow of the content. It can also bring in fresh perspectives that the writer might have overlooked. While having an editor provides several advantages, editing your own posts can also come with its own set of benefits.
It ensures complete control over the content without any external input. Some bloggers are highly skilled at editing and need not hire an editor for the same.
You need to assess your needs fairly and base the decision on tangible parameters.
- 71% of the blog posts on WordPress are written in English.
WordPress provides multilingual support for content creation, but English has stayed as the dominant language for online content.
It can be attributed to the fact that it is a widely spoken language and acts as the lingua franca for communication, trade, technology, and several other aspects.
Several companies prefer English as the medium as it is easier to reach a larger audience.
Another reason is that English content has a higher chance of visibility on popular search engines. It is easier to communicate diverse ideas using English.
Blog Posting Habits Stats
- How often do bloggers post?
44% of the bloggers report publishing new blog content between three to six times per month. This has proven to be effective for creating quality content and long-term results.
- 60% of the bloggers that post daily report great results.
Consistent and frequent blogging can lead to great results.
Some of the reasons for this can be increased engagement, authority in your niche, enhanced website traffic, and community building. While posting frequency plays an important role, other factors, such as quality and content relevance, matter equally.
- 67% of the bloggers that post once per day report excellent results.
The latest blogs on trending topics garner a huge audience.
Posting content daily helps in building a loyal community of readers and more traction on the website. The blogger also gets an opportunity to experiment with diverse topics, styles, and formats. Staying regular can help in the long run.
Blog Reading Habits Stats
- Most people prefer reading blogs from 7 am to 10 am.
What is it about this time that brings out the reader in us?
Well, in most cases, this is the time people are having their morning coffee or commuting to their workplace. And they scroll through their phones or laptops to read about diverse things that they are interested to know.
- Seven minutes is a preferred reading time for blogs.
In this fast-paced world, each minute counts.
And using it to read an informative blog? Yes! Most of the readers prefer to spend less than ten minutes reading a blog of their choice. This is the ideal time for a blogger to get started in the blogging world.
It is just right to keep the reader engaged and long enough to provide the necessary information pertaining to the topic.
Blog Content Types Stats
- Quality content can increase blog traffic by 2000%.
Ever wondered what is the shortest route to the meteoric rise in the blogging world? It might not come as a surprise.
Quality content increases reader engagement, provides reliable information in one place, and encourages readers to stick to your website for their daily dose of the latest happenings.
So, if you are willing to go that extra mile–high blog traffic is not far away.
- 17% of blog post titles are “How-to” headlines.
Most of the readers search for a topic to know more about or to know how. Blog posts provide us with requisite information regarding these two. It is easily accessible and user-friendly to the readers.
- Blog posts with high emotional value have a 1000x greater chance of being shared.
Nothing works better than a blog post that evokes strong emotions.
It can validate our feelings about a topic, help us spread awareness about a cause we believe in, or simply have a feel-good factor attached to it. Readers’ emotional engagement is a must for a successful blog career.
- Over 60% of marketers repost the same content on social media.
Good quality content can be shared on multiple platforms to generate brand awareness. The same medium is also used to evoke customer response. If 60% of marketers do it, it must be worth trying!
- Types of content produced by marketers worldwide.
Marketers produce a wide array of content to keep the customers engaged and informed. Let us take a look at some of the types of content:
- Blogs and Articles: They provide valuable insights and information regarding the topic.
- Social Media Posts: Content for platforms such as Instagram, Facebook, and Twitter is generally used to drive conversion rates.
- Infographics: It helps represent complex information in graphical form, making it easier for readers to comprehend.
- Videos: They are catchy, easy to share, and cater to a huge market. It acts as a convenient medium to spread awareness and information.
- Many other content forms, such as podcasts, email marketing, and live streaming, have also come up.
All of these have contributed to making the online space vibrant. - 39% of bloggers who add ten or more images in their posts report strong results.
Visual content generally has higher engagement.
It is easier for the readers to connect with the blog, makes reading a little less monotonous, and provides novelty in your blog post.
- Photos of real people have 35% higher conversions than stock photos.
Selling a product? Using real peoples’ photos might work in your favor.
Most of the potential customers prefer the visuals of people with the product they are contemplating buying. It brings it to reality and increases the conversion rates.
- Audio content in blog posts helped 45% of the bloggers achieve better results.
Audio content keeps the reader involved in the blog post.
Reading can get boring, but constant bouts of unexpected audio clips can keep the user intrigued. It helps in conveying the information in a better manner. For a blogger, using a combination of text, audio, and visual tools becomes important as they bring much-needed variety.
Blog Traffic Stats
- Video content drives 50 times more organic traffic.
Video content is easy to share and has strong emotional value, along with a novelty quotient.
Short videos with information, funny memes, or simply a video of relatable daily lives have become popular on social media.
- In 2019, 97% of the bloggers used social media to drive traffic to their posts.
Times have changed.
Social media wasn’t as big ten years ago, but now everybody is on it. Instagram, Facebook, Twitter, LinkedIn, TikTok–all have impressive viewer engagement. Bloggers have started making use of this fact to drive up their traffic. This will be further reinforced by the next stat.
- 97% of the bloggers report that social media helps them increase traffic.
With around 3.5 billion people on different social media platforms, bloggers are eyeing that space more and more.
If you haven’t already, driving traffic on a blog through social media engagement is a strategy worth trying!
Blog Growth Stats
- 83% of the bloggers do keyword research, while 26% of them do it for every post.
Keyword research? In the blogging world, it comes with its own set of benefits.
It helps the blogger understand the audiences’ needs and intent, optimize the website content for the search engine, provide insight into competitors’ next move, and help track trends.
Moreover, it helps create effective marketing campaigns and build a strong online presence.
- 80% of paid advertisements are used for building an audience.
Having a well-thought-out marketing strategy can help build a dedicated online following.
Considering this factor, marketers spend as high as 80% of their paid advertisements on reaching a larger audience. The broader the reach, the higher the revenue generation in the long run.
- Almost 60% of the bloggers occasionally guest-post.
Guest posts help expose your content to new audiences, establish positive relationships with hosting websites, enhance traffic generation to your website, and provide a new learning opportunity.
It is a common strategy used by bloggers as it provides reciprocal benefits to both parties.
- Blogging is the top inbound marketing strategy for 55% of the marketers.
Blogging is an effective strategy to achieve marketing goals.
It enables marketers to target specific audiences, share detailed information about the product or service, and build trust & credibility towards the brand.
- Businesses that blog actively get 97% more inbound links.
Blogs help in lead generation and provide long—term value.
It has always been considered a cost—effective strategy as it exposes businesses and their products to a large audience at a lesser expense.
If you are a business looking for a wider audience, blogging is the way to go!
Blogging Business Stats
- 24% of the bloggers blog to express themselves in a creative way.
Blogging provides a space to let your inner thoughts out.
It is an art where the blogger expresses himself freely through words, pictures, videos, or a combination of those. Many bloggers have a large audience because the community has built over time through creative expression.
Professional blogging also provides ample opportunities to explore different writing styles, formats, and themes to convey the message.
- 61% of online shoppers in the US say they made a purchase after getting a recommendation from a blog post.
The Internet is our go-to for all things new.
We all have looked at a product and gone to our search engines to research it–read 3-4 blogs regarding it before deciding if it is worth our money.
Blog posts can heavily influence people into buying products as they generally include other peoples’ experiences.
- 80% of the bloggers say that they see positive business results from their blogging efforts.
Blogs instill a sense of confidence in the minds of potential buyers regarding a business.
They help in targeting the audience effectively and engaging them through multiple multimedia. Most importantly, blogging provides detailed product information, leading to higher conversions.
- Companies that blog actively have 126% better lead growth.
An integrated marketing strategy helps drive lead growth due to factors such as higher viewership, enhanced exposure, and trust-building.
- Blogs affect customers’ buying decisions, as 47% of them go through 3 to 5 blog posts before the buying process.
It is evident from the given data how crucial blogging is with regard to customer purchasing decisions.
It provides customers with information, comparative analysis, and user reviews and testimonials. This helps build trust and authority by providing high-quality and reliable data.
- How do you make money from your blog?
There are multiple ways to make money depending on your audience and level of engagement. Some of them are:
- Advertising Networks: Displaying ads can help generate revenue based on the number of clicks and ad impressions.
- Sponsored Posts: Brands will pay you to write about their products and services.
- Selling Digital Products: Selling digital products such as e-books, courses, and templates can cater to your audience’s needs.
- Sponsored Reviews or Partnerships: Brands might approach you to review their products and collaborate with them on the same.
- Some other ways, such as donations and overcrowding, affiliate marketing, membership, or subscription models, can be considered by bloggers.
Wrapping Up
Blogging is a powerful medium to reach a wider audience. It is an effective marketing tool for any business looking to diversify and invest in its online presence. Blogging can be easily integrated into the marketing landscape. For bloggers, marketers, and newbies—leveraging the power of blogging has the potential to pay unparalleled dividends.
In this blog, we shared top blogging statistics that marketers should know in 2023.
Hopefully, this was helpful.
