If you want your content to reach a wide range of audience, only creating and publishing content will not do the job. To ensure your target audience finds your content, you must also ensure that search engines can crawl and understand your content. This is the first step to an effective content marketing strategy.
This brings us to the importance of hub pages. A hub page or content hub is a great SEO strategy to increase the authority and credibility of your website in the eyes of Google and your target audience.
This post will answer all your queries related to a hub page and discuss how to create one.
What Is a Hub Page?
A hub page is the core page of a collection of content on different pages with similar themes. Sometimes, this collection of content is also known as topic clusters or content hubs.
The content published on these pages relates to your business and is valuable to your audience.
A Hub page has multiple pages linked to it. These spoke pages have all the supporting content related to the main topic.
The hub page is the central location of all the relevant content, and other pages are linked. These pages can be product pages, newsletters, or tutorial pages that support the main page.
Because hub pages are created for SEO purposes, the published content has relevant keywords and is aimed to drive high traffic.
The content hub is designed to provide in-depth information and resources on a specific topic and link subtopic pages to the core page.
Why Is a Hub Page Important?
Creating a hub page is an essential digital marketing strategy. The main reason why a content hub is important is because it gives your website broad exposure.
Another reason is that search engines love well-organized informative pages, and creating a hub page can improve your website’s search engine ranking. Search engines crawl faster into these pages and help them rank well.
Hub pages also encourage users to explore other pages on your website. If you create and publish content on your hub page, keeping in mind what your readers might be interested in, it is likely that they will also visit the main website for more information.
Why are content hubs good for SEO?
Creating a content hub is a great digital marketing strategy to rank higher on search engines. Content hubs are based on a spoke model where one page is linked to different pages.
The main purpose that this model serves is that it gives your users access to all relevant information and aims to answer all the questions and cover all related topics that they might have.
It makes more sense for your visitors to stay and explore your website if the content published is easy to navigate and answers their queries.
Now, you may wonder, but how is it good for SEO?
More topical authority
Hub pages allow you to cover a topic comprehensively. The parent page has various other pages linked, providing valuable and comprehensive resources and information on the subject.
Having a well-organized content structure where other pages have related subtopics linked to the main page helps establish topical authority and make you a leading brand in your industry.
More link authority
Hub pages can significantly boost your link authority.
In a content hub, hyperlinks connect the main page to other subpages. These internal links help improve the overall domain authority of the page, which in turn leads to more link authority.
Moreover, having high authority backlinks to your content hub sites establishes your credibility and enhances your Google ranking.
More engagement
Engaging your website’s visitors with interesting blogs and articles is crucial to reducing the bounce rate of your website.
Your website visitors will stay on your site longer if they find articles and blogs that fulfill their search intent.
A comprehensive hub page that keeps in mind the search intent of your readers will also encourage them to view other pages on your website, which may also lead to an increase in conversion rate.
More perceived value
An effective hub page model will build up your value and credibility in the respective industry.
A well-structured hub page with informative content will intensify the quality and usefulness of your website.
When you organize your content in a logical and user-friendly manner, you make finding relevant information easier. This also establishes your expertise in a specific niche and instills confidence in your audience for your brand.
How to build a content hub
Now that you know what a content hub is and why it is so important, let us proceed to building an effective content hub.
Create a list of topics for your hub
It may sound obvious, but it is the first and the most crucial step while building your content hub.
When selecting a specific topic or theme, ensure it aligns with your brand and business.
Secondly, define your buyer’s persona. Identify what your ideal buyer will look for on your website and how you can help them. Focus on how your content can help your visitors find the answers to their questions.
Lastly, discuss with your sales team and try to identify their pain points. Then, strategize how and what type of content will help them make more sales.
Classify your subtopics
After identifying your content hub’s main topic, it is time to examine the sub-topic.
The sub-topic should tick the following point:
- It should be relevant to the main topic
- It should add value to your main topic
- It should be helpful for your readers and should be able to capture their attention.
Design a user-friendly structure
Designing a user-friendly content hub structure is crucial to helping visitors navigate the content.
The structure should make understanding the context of the content easy. Moreover, it should be easy for search engines to crawl and index your site.
Select content marketing technology assistance
Selecting a content marketing technology is essential to measure the performance of your content hub.
Select a tool, for example, Google Analytics, to help track the incoming traffic to your site. You can also check how many people subscribe to your email list or take the desired action.
This data can help you know how your content hub impacts your business.
Identify content types
Identify the content type that will be beneficial for you and your audience. The different types of content include blogs, infographics, and videos. Identify which content marketing strategy will be the best for you.
While selecting the content types, you must also conduct thorough keyword research. You must use keywords that your audience is searching for. Adding a combination of long tail keywords, mid-tail keywords, product keywords, or a CTA keyword in your published articles will lead to your visitors engaging with your website.
Include internal links
Internal linking is very crucial for your content hub. What is the difference between a content hub and a blog page if you don’t link your content? Linking is the main differentiator between a content hub and a blog page.
Internal linking has another benefit. It helps the search engine to crawl your site and rank your page.
Include conversion and CTA
Your content hub should clearly state what you are trying to convey. Adding a CTA will help your visitors take the desired actions and increase the conversion rate.
Publicize your content hub
Publicizing your content hub is as crucial as creating it. Promoting your content is a fantastic way to increase your visibility.
How will people visit your site if they don’t know about it? Effective promotion will help drive traffic to your website and improve audience interaction.
Evaluate the outcomes
Evaluating the outcomes to determine the areas of improvement is crucial for a successful content hub. This will help you take effective measures and lead to better audience engagement and conversion.
Final thoughts
Creating a content hub is not just a digital marketing trend but an effective way to establish your presence. By creating a content hub or hub page for your website, you can create a strategy that not only pleases your audience but also search engine crawlers. So, take advantage of the advantages of a content hub. Create them today to stay on top of the game.
