Niche edits involve adding links to existing content, while guest posts create new content with embedded links, both with great benefits. But, depending on the goals, one is better than the other.
The main difference between guest posts and niche edits is that niche edits involve adding backlinks to existing content on a relevant site. On the other hand, guest posts involve creating new content for a website, often including backlinks. They offer fresh material every now and then.
There is no denying that backlinks boost your website’s credibility and authority, resulting in improved search engine rankings. However, deciding between niche edits and guest posts is a challenging task.
Both guest posting and niche edits are traditional link building methods that focus on building a robust backlink profile for your website, but they have their pros and cons. While guest posting is great if you are looking for long-term results, niche edits help you achieve short-term goals.
If you are confused about which method will work best for your website, the following article will help you.
Niche edits are a link-building strategy that focuses on attracting organic traffic by inserting links into existing content. Generally, when one thinks about building a robust backlink profile for their website, they think about writing brand-new content for link insertion. However, this is not the case with niche edits. In this SEO strategy, you add new content to the existing content for link insertion, which helps you build your backlink profile without having to write brand-new content altogether.
Niche edits leverage the popularity of already existing content and, hence, are an effective way to earn quick referral traffic for your website.
Guest posting is another link building tactic where you write articles for other websites in order to promote your website or brand. When you write articles that educate readers about your brands, you build brand awareness, drive traffic to your website and build a strong personal profile.
Guest post opportunities allow you to expose your website to a whole new target audience and are a great white hat SEO tactic if you are looking to improve your website’s visibility. Moreover, if you are looking to improve brand awareness, there is no better way to achieve it than guest posts.
In niche edits, you don’t have to go through the whole keyword research process, write a new article, and use all the essential SEO strategies to rank your article in the SERPs. All you need to do is approach a relevant website with an article that already has a significant search volume and propose your niche edit request.
The right website will help you drive quality online traffic to your website, which will, in turn, improve your conversion rate.
Moreover, it is also very unlikely that the top websites in your industry will accept money for niche edits, and even if they do, they might have a nofollow link policy. In this situation, publishing niche edits on low-quality websites is also not a great alternative since it will defeat the entire purpose of link building in the first place.
Moreover, guest posts with do-follow links allow link equity to pass to your website, thus contributing to higher domain authority as well.
Moreover, apart from the research that goes into writing content, you also need to approach different webmasters to publish your content on their websites.
The process of acquiring niche edits and guest posting links is similar. However, you can go through the following step-by-step guide for both strategies for a better understanding.
Step 1: Identify relevant websites
The first step to acquiring niche edit links is to find relevant websites that will accept your request. For this, you must identify the keyword you want to target for your niche edit. After identifying the keyword, you can use a keyword finder tool to identify the web pages that use your keyword.
Now, while doing so, you will find that a lot of websites are actually competitor sites, but if you delve into further research, you will surely find good prospects for niche edit requests.
Step 2: Find the emails
Once you have found the websites that are most suitable for your niche edits, you need to contact them. Usually, you can find the website’s email address on their contact page. But if you are facing difficulties, you can always take advantage of an email scraper tool.
Once you find their email address, you must draft a compelling email that will grab their attention. A few things to remember here are:
Step 3: Follow-ups
Most webmasters don’t pay attention to the first pitch, so be sure to follow up. Usually, a majority of them reply to the follow-ups. However, remember that once they have accepted your niche edit request, it is important to be extremely diligent with your content writing services. Webmasters don’t want to bother you with the delivery. However, you need to be sure that you are prompt with your services if you wish to build strong networks.
Step 4: Enjoy the results
Once you have delivered your niche edits, it is time to enjoy the results. However, remember that you need to be consistent with your efforts if you want to see drastic improvements in your website metrics.
Acquiring links for guest posts is similar to niche edits, with some slight differences. Let’s look at the following step-by-step guide to understand how:
Step 1: Choose a site with a similar niche
The first thing that you need to do is find sites with similar niches. So, if you are a marketing website, there is no point in publishing your guest post on a fashion and lifestyle niche. Along with finding a similar niche, you also need to ensure that the website’s domain authority is above 50 and that good-quality content is published on the website.
Step 2: Craft a compelling pitch
Once you have found the websites that are most suitable for your guest posts, you need to craft a compelling pitch that will convince them to accept your request.
But where do you find their email address? Like niche edits, you can look them up on the website’s contact page or through an email scrapper tool.
After you have their email address, it is time to let your guest post outreach knowledge do the magic.
Moreover, it is best to avoid impersonal and generic formats because everyone likes being addressed in an engaging and considerate tone. Additionally, focus on delivering the message to the person rather than the website. That being said, it is also important to be direct. So, come to the point immediately without overloading them with information.
Step 3: Write guest posts that will bring readers to your site
Once they accept your request, it is time to write guest posts that will have readers flocking to your site. Remember that people don’t read for entertainment, and the sole purpose of visiting the guest posting website is to find answers to their queries. So help them with that and provide valuable information they are most likely looking for.
Step 4: Give readers valuable content
While you are in the process of guest post submissions, you will find that there is a space at the beginning of your article where you can add your bio. Most website owners add the link to their home page in the given space. While this may be tempting, it is best to avoid this practice and instead add a link that will be actually valuable for your readers. For instance, you can add the link to subscribe to your email newsletter, which will help them get valuable information out of your website.
Both niche edits and guest posts are great tactics that bring significant results to your website. Now, if you are confused about how you should move forward with your link acquisition tactics, here are a few things you need to consider:
Guest posting and niche edits are two different link building strategies that allow you to build backlinks for your website. While guest posting requires writing content from scratch, niche edits rely on the existing content of different articles for link insertion.
Although both SEO tactics have been proven to bring significant results for website owners, there is a misconception that it is guest posts vs. niche edits. But, in reality, a combination of both strategies together enables you to achieve significant results from your SEO efforts. So, if you are looking for long-term results but also want instant impact, combining both strategies to improve your website is the best route. This synergy not only maximizes your reach but also diversifies your backlink profile, enhancing your site’s authority and ranking potential.
Table of Contents Introduction Search Engine Optimization (SEO) Blogging Social Media Try to
Table of Contents Introduction For creating brand awareness, explainer videos come in handy Give so
Table of Contents Introduction The power of Facebook video ad How to make your Facebook Video Ads w
Table of Contents Introduction Do’s Do consider native videos Do add a call to action Do
Table of Contents Introduction Exclusivity Piggybacking- Using Existing Users Let Users Sh
Table of Contents Introduction Build your personal brand to gain exposure Utilise content to build
Table of Contents Introduction Understanding the mobile-first index Metadata should be present on b
Table of Contents Introduction Create and optimise your GMB account Make your way to relevant onlin
Table of Contents Introduction 1) Release of Google Toolbar 2) Naming of Updates 3) Penalty for
Table of Contents Introduction 1. Utilise Guest Blogging Opportunities 2. Build Your Case Stu
SEO Revenue Generated
Leads Generated
For E-commerce Clients
