Amazon Statistics for 2025 that You Should Know

Amazon is the first e-commerce platform that comes to mind when we think about online shopping. What started initially as an online bookstore has grown to become an e-commerce giant that is driving sales for businesses across the globe. Apart from selling its own range of products, Amazon also allows third-party independent sellers to sell their products on its platforms, expanding business reach and growing revenue. However, without studying these compelling Amazon statistics, you may not realize how deep the marketplace is for customers and sellers.
Here are some compelling Amazon statistics to know about:

Introduction to Amazon Statistics

When Jeff Bezos decided to start Amazon, his goal was for the marketplace to become the “everything store.” Whatever your unique needs are, Amazon wants to be the one-stop solution for them.

Whether getting products from third-party sellers or selling its own private-label brands, Amazon has never looked back since its first order on April 3, 1995. Here are some statistics showing how Amazon has become synonymous with online shopping.

1. Amazon is the most frequently visited website in the world, with 3.28 billion combined web visits worldwide. By using the right keywords and writing elaborate product descriptions, your business can rank higher on Amazon’s search, driving more sales.
2. A good flow of traffic on Amazon comes from mobile devices. In fact, 53% of people choose to use their mobile phones whenever they shop at the e-commerce giant.
3. Amazon is estimated to have a staggering 30,701,854 (and growing) backlinks to its website. At the same time, the organic keyword count is estimated to be 140,766,139. Meanwhile, organic traffic continues to grow.
4. About 90% of people choose to compare prices on Amazon when looking for the best deals available in their budget.
5. There are as many as 200 million (and growing) Amazon Prime Members. Many of these members choose to continue their membership for more than two consecutive years to enjoy Amazon Prime benefits.

Amazon’s Growth Over the Years

Amazon offers a host of benefits, ranging from free delivery for Prime members to an extensive range of products to choose from in many product categories. As most people tend to rely on Amazon to find products they need for their everyday use or even hobbies, the e-commerce platform has become more popular; it is deeply ingrained in our minds. Following are some compelling statistics showing how Amazon has grown over the years:

Revenue Growth

1. Independent sellers prefer Amazon’s vast marketplace for many reasons. Amazon’s well-planned, convenient logistics and fulfillment solutions have seen an increase of 82% in Fulfillment by Amazon (FBA) sellers associated with the e-commerce platform. 
2. Private label range of products and brands falling in the Sports & Outdoors, Baby Products, and Beauty & Personal Care categories have witnessed growing popularity recorded at 0.3% from 2023. 
3. Amazon’s net sales revenue increased by as much as 10% to $187.8 billion in the fourth quarter of 2024, a significant increase from its revenue of $170.0 billion in the fourth quarter of 2023.
4. Amazon’s operating income increased to $21.2 billion in 2024 (Q4), which indicates that its core business operations are generating massive profits after operating expenses are deducted. 
5. The net income for Amazon increased to $20.0 billion in the fourth quarter of 2024.
6. Apart from selling products, Amazon also generates significant revenue from its cloud services. These include Alexa personal assistant and supporting ecosystems, Kindle e-reader, Fire TV, and Amazon Prime Video platform.

User Base Expansion

1. Sellers on Amazon have sold more than 4.5 billion items, indicating the stronghold the e-commerce giant has in the online selling industry. 
2. As many as 66% of Amazon shoppers buy pre-owned products. 
3. Amazon has over 310 million active (and growing) users globally, making it an excellent place to start if you want to sell your products to a broader audience. 
4. Around 56% of shoppers start their search for products on Amazon. 
5. People aged 25-34 make up 30% of Amazon users, followed by people aged 35-44, who are also among the largest groups shopping on Amazon. 
6. Gen Z is known to spend as much as 1 to 3 hours per week on Amazon.
7. An average American spends about $91.75 per month on Amazon.

Global Reach

1. About 80% of Amazon users are from the US, followed by the United Kingdom, Germany, Japan, and India. 
2. Around 53% of Amazon customers are males, while 60% are females, indicating the strong diversity of the user base the platform allows businesses to target. 
3. Amazon ships to more than 100 countries, making it an ideal platform for businesses that are planning to expand their customer base to a global market. 
4. Globally, the most high-demand products include surge protectors, shoes, acne patches, insulated tumblers, whey protein powders, writing tablets, and gaming headsets. 
5. In the US alone, Amazon generates $400 billion in sales. This is followed by Germany with approximately $38 billion, India with $29 billion, and Japan with $26 billion. 
6. Amazon’s sales grew 9% in the 2024 third quarter to $95.5 billion in North America.

Amazon Marketplace Statistics

Amazon’s marketplace is expansive, to say the least. With new businesses joining the e-commerce platform, it continues to grow almost all the time. This feature of Amazon makes it an incredible place to be when looking to generate consistent sales and become a renowned brand in your target pool of customers. Here are some compelling statistics showing just how massive and effective the Amazon marketplace is:

Number of Sellers

1. Independent sellers on Amazon earn more than 60% of sales from the platform. These are sales figures for mostly small and medium-sized businesses. 
2. It’s estimated that more than 50% of the sales volume generated on the Amazon marketplace is by sellers who have been using the platform for more than five years. 
3. Third-party sellers on Amazon generated $638 billion in 2024, which is significantly higher than the $574.8 billion generated in 2023.
4. To prevent shoppers from buying products from counterfeit businesses, the Amazon Brand Registry proactively blocked more than 90% of suspected seller listings. 
5. It’s estimated that 1.11 million sellers are actively using the Amazon Marketplace to sell their products. 
6. At the same time, 9.7 million sellers on Amazon globally use the platform to sell a range of products to their target audience. 
7. An estimated 3,700 new sellers join Amazon Marketplace every day.
8. Amazon sellers average $230,000 in sales. Selling your products on Amazon Marketplace is an excellent way to introduce a new stream of income into your business.

Top Selling Categories

1. Amazon Marketplace has over 30 product categories.
2. Popular product categories on Amazon Marketplace include home and kitchen (35%), beauty and personal care (26%), clothing, shoes & jewelry (20%), toys and games (18%), health, household & baby care (17%), baby products (16%), electronics (16%), sports and outdoor products (16%), pet supplies (13%) and office supplies (13%).
3. It’s estimated that more than 15,000 brands have used IP Accelerator for their brand growth on Amazon Marketplace. 
4. About 71% of Amazon sellers in the US usually source their products from China due to the cheaper rates they can avail for the massive quantities of products they can buy. 
5. At least 45% of Amazon sellers generated $1,000 to $25,000 monthly in 2023, and these numbers continue to rise.
6. Around 17% of Amazon sellers are active in promoting their products on the platform to boost conversions. 

FBA (Fulfillment by Amazon) Usage

1. About 34% of sellers on Amazon Sellers were taken care of by Fulfillment By Merchants (FBM) sellers. 
2. Nearly 82% of sellers of the e-commerce platform use Amazon FBA as their fulfillment method. 
3. Around 22% of sellers combine FBA and the Fulfillment by Merchant (FBM) models to generate more sales and revenue with their presence on Amazon Marketplace. 

Amazon Prime Statistics

Amazon Prime was introduced on February 2, 2005, after months of Beta testing. The membership offers a host of enticing benefits, including free shipping, access to streaming services, and other perks. Following are some key statistics showcasing how Amazon Prime subscription is generating revenue and driving more sales for Amazon:

Prime Membership Growth

1. Amazon Prime Video holds 22% of the US streaming market, making it a key platform people tune into to watch movies and series. 
2. Amazon Prime has 200 million subscribers, making it one of the largest subscription-based service providers in the world. 
3. Around 52.5 million people use Amazon Music. It closely follows Apple Music, which has over 93 million subscribers. 
4. An estimated 76.6 million households in the United States have access to an Amazon Prime subscription. In addition to using the Prime Video service feature, they also enjoy free delivery and early access to sales. 
5. Amazon Prime has managed to penetrate its presence in various age groups. For instance, 

• Generation Z – 75.2%
• Millennials – 80.3%
• Bridge millennials – 82.4%
• Generation X – 76.2%
• Baby boomers and seniors – 56.6%

1. Amazon Prime covers about 21% of the subscription video-on-demand (SVOD) market share. This is closely followed by Netflix, Max, Disney+, and Hulu.
2. Amazon Prime viewers in most countries are as follows:

• United States – 163.6 million viewers
• India – 65.9 million viewers
• Germany – 32.3 million viewers
• United Kingdom – 26.9 million viewers
• Japan – 16.2 million viewers
• Canada – 14.6 million viewers
• France – 13.6 million viewers
• Australia – 4.9 million viewers

Benefits of Prime Membership

There are various benefits of having an Amazon Prime membership. These are:

• Free same and two-day delivery options are available.
• Ultrafast Grocery Delivery
• Free Grubhub+ 
• Amazon Key 
• Free Release-Date Delivery
• Prime Video access alongside accessibility to Amazon Music, Prime Gaming, Amazon Photos, and Amazon Kids+.
• Significant savings on Amazon Fresh and WholeFoods Market
• Prime Store Card and Prime Visa.
• Prime-exclusive shipping benefits on Woot!
• Prime Reading and Amazon First Reads access. 
• Dedicated medical care and prescription benefits with RxPass, One Medical and prescription delivery and savings.
• Amazon Prime Fuel Savings.

These benefits of an Amazon Prime membership are specifically available for Prime members who use their account for themselves or share it with family members. Guests of another membership are ineligible for these benefits and have only limited access.

Prime Day Performance

1. During the Prime Day sale, Amazon generated $14.2 billion during their event.
2. The average order size on Prime Day 2024 was $57.97. 
3. An estimated 60% of households placed 2+ separate orders during the Prime Day event, resulting in an average order value of $152.33.
4. The back-to-school shopping offers generated 216% of sales, which is higher than the average for the preceding and following months.
5. Around 54% of Prime Day shoppers compared prices with other retailers before making a purchase on Amazon. 
6. Independent sellers, in particular, sold over 200 million items during the 48-hour Prime Day event.
7. It is estimated that during the Amazon Prime Day sale, nearly 93,513 unique orders were placed.

Amazon Advertising Statistics

For maximized market impact, Amazon allows its sellers to plan and run advertising campaigns on its platform. The advertising platform is usually based on a bidding format, where the ad making the biggest bid gets to feature at the top. If you are a seller on Amazon, running ads will be immensely beneficial. Here are some mind-blowing statistics:

Ad Revenue Growth

1. Amazon’s ad revenue reached $50 billion in 2024, which is said to be the highest in recent years. 
2. Amazon’s advertising growth rate is estimated to be equivalent to a $69 billion run rate, making it a lucrative place for advertisers to bid for their products and rank them higher on search engines.
3. Amazon’s ad business grew 18% year-over-year and these numbers are guaranteed to grow over the upcoming years.

Sponsored Product Performance

Sponsored products on Amazon Marketplace are common. They help businesses bid for a higher position on the Amazon app or website, grabbing more attention and increasing their chances of driving higher conversion rates.

ROI on Amazon Ads

1. As many as 2 million small and medium-sized brands sell their products on Amazon, making it crucial for small businesses to dedicate a specific budget to Amazon advertising. 
2. About 3 out of 4 sellers on Amazon Marketplace use Amazon Ads. 
3. An average Amazon seller spends about 22% of their revenue on Amazon Ads. 
4. Around 38% of Amazon sellers are worried about the increasing costs of Amazon Ads, as this can hamper their current budget ecosystem. 
5. Around 72% of Google Ad conversions on Amazon are from new customers, indicating the importance of running ads regularly. 

Amazon’s Impact on E-Commerce

Amazon has indeed taken over the e-commerce world by becoming a highly reliable and trustworthy name. Ever since its inception in November 2000, Amazon Marketplace has become a one-stop solution for many shoppers. 

With the internet becoming more common than ever and logistics management becoming easier, Amazon has been able to expand its reach to a global audience.

Apart from catering to an already engaged global audience, Amazon Marketplace also allows small and medium-sized businesses to enroll themselves and start selling their products to an already existing and interested audience. Here are some key statistics proving just how effective Amazon is for business owners:

Market Share

1. Amazon Marketplace will account for 40.4% of US retail e-commerce sales by 2025. 
2. Amazon’s retail share is expected to grow by 7% in 2025 as e-commerce is becoming more prominent than ever. 
3. The growth in 2025 is expected to be most reflected in 8 out of 10 product categories. 

Consumer Behavior

1. Around 45% of Prime members often choose to shop from Amazon Marketplace at least once a week, while 13% of non-Prime members make a purchase at least once a week. 
2. Around 47% of Amazon shoppers prefer to make a purchase on Amazon’s mobile app. 
3. Amazon sells about 12 million products annually. These numbers are expected to grow over the years as commerce becomes an integral part of everyone’s life. 
4. There are 76.6 million Amazon shoppers with Prime memberships. The growing popularity and the host of benefits the membership offers are often the reason most people continue their membership.
5. Around 150k+ income groups make annual purchases on Amazon, and they are marked at a whopping 74%.
6. About 93% of people choose to continue with their Amazon Membership because of the free shipping benefit.

Competition with Walmart, Shopify, and Others

• Amazon vs. Walmart:
  Amazon (sales at $431.11 billion) is ahead of Walmart (sales at $73.45 billion) in US retail e-commerce sales. Walmart attempted to revamp its website, focusing more on user experience and a pleasant shopping experience. Amazon’s ad business is at $33.96 billion, while Walmart’s ad business stands at $3.16 billion.

• Amazon vs. Shopify:
  Amazon has over 9.7 million sellers globally, whereas on Shopify, there are approximately 5 million active e-commerce businesses. As Amazon focuses extensively on providing a positive customer experience, you are guaranteed to have someone to reach out to when faced with product issues, delivery problems, or any other issues.

Conclusion: Why Amazon Statistics Matter

These statistics prove that Amazon is an incredibly effective and reliable platform to drive conversions and growth for your business. If you plan to sell on Amazon, it’s crucial to understand that it takes more than just having an excellent product. 

By studying how user behavior changes over time and how product searches are evolving, you can generate innovative ideas to promote your brand to an audience that is likely already interested in buying your company’s products. 

As Amazon’s revenue continues to grow, you can leverage this excellent platform to sell your products to a pool of potential buyers. Given the popularity of the e-commerce platform (as evident from these terrific Amazon statistics), it is crucial to understand how the online marketplace can help you make the most out of your listing experience.