Content Marketing Statistics: Key Trends & Insights for 2025

General Content Marketing Statistics

Content marketing is one of the most crucial marketing strategies businesses use to improve brand awareness, drive traffic to their websites, generate leads, drive sales, and much more. Even though 82% of marketers view it as a core business strategy, there lies a complex, rapidly evolving ecosystem full of opportunities, challenges, and revolutionary trends like artificial intelligence (AI).

1. 54.5% of businesses plan to increase their budget for content marketing in 2025.
2. 60% of marketers create at least one piece of content every week.
3. 57% of marketers in 2024 reported that custom content was their top marketing priority.
4. Content marketing costs 62% less than traditional marketing.
5. Content marketing also helps businesses generate about 3 times as many leads as traditional marketing.
6. 82% of marketers are actively investing in content marketing.
7. 87% of marketers report that content marketing generates demand/leads, while 74% admit that it helps to nurture the audience.
8. A 2024 study reveals that 44% of respondents prefer learning about a product or service from a short video. 13% prefer to read a text-based article.
9. The top three content creation challenges faced by content marketers are differentiating content, developing the right content, and creating quality content.
10. Personalizing your content creates a 20% increase in sales opportunities for businesses.

Statistics on AI in Content Marketing

Creating useful, unique, and engaging content on a consistent basis can be significantly challenging for marketers. To battle this issue, marketers are looking at generative AI as a tool to help brainstorm, ideate, create, edit, and analyze content a lot quicker and cost-effectively.

Let’s take a look at the statistics related to AI-powered content creation and its impact on the field of content marketing.

1. In 2024, 83.2% of marketers used AI to create content, a nearly 30% increase from 64.7% in 2023.
2. 46% of marketers use AI to help them write marketing content.
3. In 2025, 59% of marketers plan to invest more in AI and automation.
4. 72% of marketers use generative AI at least once every week, while 19% use this technology every day.
5. 63% of marketers believe that they spend time on tasks that could be automated.
6. Only 34.1% of marketers admit that AI has greatly improved their marketing efforts.
7. 1 in 3 businesses plans to use ChatGPT to develop website content.
8. 71% of marketers believe that AI can do certain tasks better than humans.
9. 40% of content marketers (who took part in the survey) admitted using AI tools to help create overall strategies.
10. 70% of content marketers surveyed use AI tools during brainstorming for content ideas and creating outlines.

Blogging Statistics

With 85% of all blog visits coming from search engines, blogging continues to be one of the major sources of organic traffic for businesses. Unfortunately, the way the audience engages with blogs is a lot more complicated than it seems. A majority of readers scan the text instead of reading word-for-word.

Moreover, their engagement typically drops after seven minutes. Even though there is a growing demand for video and social media, blogging and SEO will remain the cornerstones of any content strategy in 2025.

1. A study by the Content Marketing Institute reveals that blogs are the most widely used content type among content marketers for demand generation purposes.
2. On average, a blog post contains about 1,427 words.
3. Bloggers who spend at least 6 hours creating every post have witnessed “strong” content marketing results 35% of the time.
4. It takes about 3 hours and 51 minutes on average for writers to write a blog post.
5. Blog posts that contain 7 or more images generated 55% more backlinks than posts without images.
6. 41% of bloggers create content around original research.
7. Bloggers who write 3,000+ words (36%) report the “strongest results.”
8. WordPress users alone produce over 70 million new posts every month.
9. In a recent post, blogger Ryan Robinson reported that the average reader spends 37 seconds reading a blog.
10. 56% of marketers who use blogging say it is an effective strategy, and 10% admit it generates the greatest return on investment (ROI).

Content Marketing Strategy Statistics

Businesses are increasingly using content marketing to improve their visibility, generate more leads, and drive more sales. With most marketers prioritizing quality over quantity, nearly half of them expect a significant increase in their budget in 2025.

It is important to understand that unclear goals and poor alignment can jeopardize the effectiveness of your content marketing efforts. By using ROI measurement, audience insights, and top-performing channels, you can drive major results for your business.

1. In a 2022 study of marketers worldwide by Statista, 62% of respondents emphasized the significance of being “always on” for their customers. 23% of the respondents believed content-led communications were the most effective methods for personalized targeting efforts.
2. 83% of marketers think it is more important to create higher-quality content, even if it means posting less often.
3. 42% of leadership claims they are mostly invested in content marketing programs, and 29.9% are extremely invested. Only 2.3% do not see any point in investing in content marketing.
4. According to the Content Marketing Institute, nearly half of marketers say their content marketing budget will increase in 2025. 13%, on the other hand, say it will decrease. 41% reveal that the budget will stay the same.
5. Only 16% of marketers find their content strategy ineffective. The top reasons for such ineffectiveness are a lack of clear goals, being unrelated to the customer journey, not making data-driven decisions, and inadequate audience research.
6. The top three primary goals for content creation are improving sales, building relationships with customers, and boosting brand awareness.
7. Content marketing generates over three times as many leads as outbound marketing while costing 62% less.
8. 17% of marketers plan to incorporate podcasts into their content marketing strategy.
9. Businesses that spend over $4,000 or more per post are about 2.6 times more likely to have a “very successful” report than the ones that spend $0-$500 per post.
10. 62.3% of content marketers reported creating interactives is a part of their content marketing strategy.

Video Content Statistics

The popularity of platforms like YouTube, which reaches more 18-49-year-olds than all cable TV networks, is driving business success. In fact, 70% of viewers purchase a product after seeing it on YouTube. 82% of viewers also claim that videos have convinced them to try new software or apps.

The dominance of short-form videos like TikToks and Instagram Reels worldwide proves that relatable, passion-driven content triumphs over flashy production. It has become clear that you are missing out on a lot of things if you are not investing in video content.

1. More than half of marketers use video marketing initiatives, including social videos (77%), branded stories (61%), and how-to videos (59%).
2. 84% of marketers claim that results from their video marketing efforts meet or exceed their expectations.
3. 87% of marketers admit that video marketing has helped them boost their website traffic.
4. 89% of consumers in 2024 claimed that they would like more video content from brands.
5. Marketers report that the top three social media platforms to distribute video content are YouTube (85%), LinkedIn (84%), and Facebook (67%).
6. The average retention rate for videos under 1 minute is 66%.
7. YouTube’s Android app users worldwide spend over 10 trillion minutes every month watching videos.
8. Short-form video content, like Instagram Reel and TikTok, is the top content marketing format, offering the highest ROI.
9. According to the 2023 Global Report by SEMrush, articles with at least one video tend to attract 70% more organic traffic than those without videos.
10. Most companies with video marketing strategies (49%) use a mix of agency-produced and in-house resources to create their video content.

B2B Content Marketing Statistics

Content marketing has been crucial for B2B organizations. Only 7% of marketers skip this strategy on today’s date. In B2B marketing, success comes from understanding your audience, producing high-quality content, and using expertise to your advantage. 85% of marketers do all these while using platforms like LinkedIn.

The future for B2B content marketing looks bright as investments in video marketing and AI implementation grow. Amidst all these, SEO remains stable, with 78% relying on keyword research. Despite all these advancements, there is still room for growth.

1. 53% of B2B marketers claim that case studies, customer stories, and videos deliver the best results.
2. More than half of B2B marketers believe that in-person events (56%) and webinars (51%) produce the best results when it comes to the most effective content distribution channels.
3. In the last 12 months, short articles and videos have become the most widely used content formats among B2B marketers.
4. The most commonly used metrics to evaluate content performance are conversions (73%), email engagement (71%), and website traffic (71%).
5. 72% of B2B marketers admit that they use generative AI tools for content-related tasks.
6. 84% of B2B marketers claim that content marketing has helped generate brand awareness in the past 12 months.
7. 51% of B2B marketers use AI tools to brainstorm new topics. Some marketers also use AI to research keywords, construct headlines (45%), and write drafts (45%).
8. 93% of content on B2B sites gets zero links from other websites.
9. 57% of B2B marketers claim that creating the right content for their audience is a challenge. Some of the other challenges include differentiating content (54%), creating content consistently (54%), and optimizing content for SEO (45%).
10. Only 3% of content on B2B websites receives links from multiple sites.

Email Marketing and Content Statistics

Most marketers are aware that the subject lines of their emails have a major impact on their open rates. Studies suggest that subject lines between 61 and 70 characters drive the highest open rates. However, an email also requires a certain level of personalization, such as dynamic content or tailored subject lines, to improve its performance.

Generative AI is also contributing to email marketing by helping with email creation. However, the attention spans of the audience are getting shorter. Marketers can use the following statistics and facts to create better strategies for their email marketing efforts.

1. In 2024, email was one of the top three distribution channels for B2B content. 
2. 71% of B2B businesses reported using newsletters, and 63% used other types of email for marketing purposes.
3. On average, emails with subject lines in the 61-70 character range have the highest open rate.
4. 95% of marketers who use generative AI to create email report it “effective,” while 54% rate it “very effective.”
5. Personalized subject lines in email outreach boosted the unique open rates by 27% and led to an 11% higher click-to-open rate.
6. 80% of marketers claim that personalization in emails (such as subject lines or dynamic content) boosts performance. Only 5% of marketers do not personalize emails.
7. On average, emails that contain video increased the open rate by 4–12 percentage points and the click-through rate by 0.97–2.04 percentage points compared to emails without embedded videos.
8. Segmented email campaigns achieve 14.31% higher open rates when compared to non-segmented email campaigns.
9. 72% of consumers admit that they are more likely to open an email that offers a discount.
10. For every dollar marketers spend on email marketing, they receive an average ROI of $42.
11. Customers who receive email newsletters spend 82% more while buying from the company.

B2C Content Marketing Statistics

Did you know that 65% of B2C marketers prioritize audience needs over promotional messaging? Formats like short articles, videos, and infographics are the most widely used content assets for B2C marketing. At the same time, platforms like Facebook, LinkedIn, and Instagram drive the best results for organic social strategies. Let us explore some of the major statistics that define the current scenario of B2C content marketing.

1. In 2024, 87.1% of B2C content marketers plan to use AI tools. That’s nearly a 50% increase from 2023.
2. 80% of B2C marketers claim that AI tools gave better ROI than expected in 2024.
3. On average, B2C marketers spend 26% of their total marketing budget on content marketing, while the most successful dedicate 40% of their marketing budget to it.
4. 40% of B2C content marketers look at competitors only once a year (or not at all).
5. Only 33% of B2C content marketers claimed to always utilize data in their distribution strategies.
6. 62% of B2C marketers plan to use influencer marketing.
7. B2C content results in 9.7 times more shares than content on B2B sites.
8. A majority of B2C marketers used their own company websites (87%), blogs (76%), and email newsletters among owned-media platforms to distribute content in the last 12 months.
9. 82% of B2C content marketers report measuring content performance.
10. 49% of B2C marketers admit that it is challenging to integrate/correlate data from multiple sources when measuring content performance.

SEO and Content Marketing Statistics

Organic search is one of the most crucial channels for content marketing. Most consumers in the world, as you may realize, still prefer to use Google to learn and buy products and services. This is where content marketers fight for the consumers’ attention by proving their worth to the search engines. Take a look at some of the search engine optimization-related statistics that are shaping the future of content marketing.

1. The top indicators of content marketing success are traffic, social shares, quality leads, and SEO.
2. The top five organic results on search engines receive 67.6% of all clicks.
3. In 2022, direct traffic made up 22% of all website traffic. Organic search (17%) and social media (16%) were the other two major sources of website traffic.
4. Google’s top result usually has 3.8x more backlinks than results 2-10.
5. The number one organic result is 10 times more likely to be clicked than a page in position 10.
6. Pages with title tags between 40 and 60 characters have an 8.9% higher CTR than pages with shorter title tags.
7. Google currently has 89.79% of the market share of search engines in the world.
8. 83.5% of Google’s SERPs extract and feature the last updated dates.
9. Pages with higher keyword difficulty need more refreshing and updates.
10. 78% of B2B marketers use keyword research for SEO while developing content, while the percentage of B2C marketers for the same is 73%.

Content Marketing ROI Statistics

Most marketers are aware that effective content marketing has one of the most significant marketing ROIs in the business. Marketers often use innovative strategies to boost their returns. However, the one-size-fits-all strategy does not work in marketing. Marketers need to get a better understanding of the market by looking at the content marketing ROI statistics to know what will work best for their businesses.

1. The marketing channels with the biggest ROI in 2024 were websites/blogs/SEO (16%), social media shopping tools (16%), paid social media content (14%), email marketing (14%), and content marketing (14%).
2. 82% of marketers who blog witness positive ROI from their inbound marketing.
3. 68% of marketing leaders who use AI for basic tasks while paying attention to more important work see better ROI.
4. 80% of B2C marketers claim that AI tools gave them better ROI than expected.
5. Measuring ROI is one of the biggest challenges for 20.9% of content marketers.
6. Businesses that publish blogs regularly see lead growth of 165% compared to companies that do not use blogs.
7. 56% of blogging marketers admit that it is an effective strategy. 10% say it generates the greatest ROI for them.
8. Short-form video content, like TikTok and Instagram Reel, offers the highest return on investment.
9. 59% of marketers who measure content marketing rate their ability to demonstrate the ROI as excellent or very good.
10. Companies with successful content marketing strategies focused on improving their content quality (55%), enhancing their SEO (46%), and adding video and other visual content (41%).

Conclusion

Content marketing is evolving rapidly and changing how prospects and customers receive and consume content. A good content marketer stays current with the latest developments in the domain and remains on top of trends. You, too, can take advantage of these content marketing statistics and generate more leads, traffic, and sales.