How to Turn Blogs Into Infographics Using ChatGPT [Prompts Included]

Using ChatGPT to convert blogs into infographics? Sounds like an awesome plan. After all, infographics are a vital element of digital marketing. It checks all the boxes: simplicity, engagement, versatility, and SEO. From law firms to real estate, infographics have a universal appeal.

But Why Convert Blogs to Infographics in the First Place?

Human attention span has decreased over the years. Today, it rests at 8.25 seconds on average, which is lower than a Goldfish (9 seconds). This is why brands can’t help but explore new approaches to storytelling. Simply passing on information won’t work. To make an impact, you need the power of visual marketing, and turning blogs into infographics makes sense. 

• No wasting time and effort on new research– You already have a well-researched blog in place. So, why not give the audience a taste of the same in an alternate format?
• It widens content reach– There are many who don’t like to read long blog posts. Instead, they skim through information. Infographics rank high on readability. So, repurposing your blog as an infographic widens the net. 
• It enhances content shareability- You can slide an infographic in your newsletters, send it through messaging apps, or post it on your social wall.
• It can help generate high-quality backlinks-There are high DA websites that won’t accept your blog as a guest post. But as an alternative, they might say yes to a  blog-turned-infographic.

Despite everything, creating an infographic from scratch is always a challenge. Limited resources, lack of design knowledge, time and effort, complex data- you get the picture. That’s why you turn to blogs. When you already have a repository of top-end, flagship content, an infographic is a great way to repurpose it, and ChatGPT can get you going in no time.

Here’s a step-by-step guide that explores multiple scenarios to use ChatGPT for turning blogs into infographics. Keep scrolling!

Scenario 1: Using Content From A Word Document 

Some bloggers keep a copy of their blogs as a Word file on their devices. It helps them track things easily and also repurpose content faster. 

Before you start, ensure you have access to Chat GPT-4. Get your Word document ready and follow the steps listed below:

Step 1: Log into ChatGPT. Navigate to + New Chat. Then, select GPT-4. 

Check whether the Advanced Data Analysis option is selected. This is important considering the limitations of GPT4 for content intake. [Refer to the screenshot below]

Step 2: Open the Word document that has the content for the blog. Copy-paste the entire content to Chat GPT. Next, add the following instructions:

GPT Prompt

——————————————————————————————————————————-

You are a Content creator who writes content for graphic designers, especially for designers who design infographics.

So, as a content writer, you need to read this entire doc and provide me with summary content where the graphic designer will create an infographic with your content. Read the entire content and provide me with the summary for the infographic. 

Step 3: Hit enter and GPT-4 will start generating the content for the infographic. 

Remember, the goal is to generate enough content for creating infographics related to the Top of the blog and Within the blog. 

Step 4: Once you have the summary ready for Top of the Blog,  you can start designing your infographic. For this, we will use Canva. 

Step 5: Go to Canva.com and login to your account. You don’t need a Pro membership here. 

Step 6: On the main search bar, type “Infographic” and click-select the first search result. 

Step 7: You will see multiple options for infographic templates. Look out for the crown symbol on some. These are paid templates. 

Step 8: Click the “All Filters” option to bring the Filters sidebar on the left. Scroll down to the end for the “Price” option. Select “Free” to load only the free templates.

Step 9: Select a suitable template and start designing. Below is an example of a Summary Infographic.

Now, we need content for the body of infographics. So, copy the below prompt and paste it on Chat GPT.

GPT Prompt

——————————————————————————————————————————-

You are a Content creator who writes content for graphic designers, especially for designers who design infographics. So, as a content writer, you need to read this entire doc and provide me with summary content where the graphic designer will create an infographic with your content. Read the entire content below and provide me with specific content for the infographic.

Now, copy-paste your existing blog content below your prompt. Once ChatGPT creates specific content for the infographic body, export the same in Canva to finish designing the infographic. Here are a couple of examples of infographic designs related to homeowners and landlord insurance. 

Scenario 2: Using the URL of a Published Blog

You can also create an infographic by simply using the link to a published blog. Here are the steps to follow:

Step 1: Log into ChatGPT using your credentials. 

Step 2: Copy the URL of the blog that you wish to turn into an infographic. We will use the following link as an example. The title of the blog is “10 Best SEO Chrome Extensions to Master SEO”.

https://www.digitalwebsolutions.com/blog/best-seo-chrome-extensions/

Step 3: Paste the copied URL to Chat GPT and run the following prompt. [Screenshot below]

Go through the above URL content completely. 

I need infographic content from that article.

The article is about the top 10 SEO Chrome Extensions. So, I need the infographic content only about the top 10 SEO Extensions. The content will be used in Canva.

Provide me with a title that fits in the infographic as well.

Once you run the prompt, GPT-4 will take some time to analyze the URL. Shortly, it will start pulling data to generate content for the infographic. [Screenshot below]

Note: Make sure the site does not block the URL with robots.txt. Check User-agent: GPTBot

Disallow: / is not present in the site’s robots.txt.

Step 4: Once you have the content summary ready, log into Canva and select a suitable template.

Step 5: Start editing the template by replacing the dummy text with the content generated by GPT-4.

Step 6: Once you’ve replaced all content in the template, you can download a copy to your device. 

Check the screenshot below to get an idea of what a completed infographic looks like for the blog we have worked with in this example. Watch out for the logos of the SEO extensions that have been downloaded manually and fitted to the design. Adding such brand logos makes the infographic visually appealing. 

Scenario 3: Creating an Infographic on a Certain Topic

Sometimes, you will need to create infographics on certain topics that are otherwise complex to master. We will take the FAQ schema here as an example. You know how vital FAQ schemas are to win rich snippets on Google. However, explaining FAQ schema to people can take time and effort. 

Creating an infographic breaks a complex topic like FAQ schema into small, digestible bytes of information. Similar to scenario 2, we will work here with a URL for a published blog on the same topic. Below is the sample URL.
https://www.digitalwebsolutions.com/blog/faq-schema/

Here are the main steps to follow: 

Step 1: Copy the URL and paste it on GPT-4

Step 2:  Run the following prompt

Go through the above URL content completely. 

I need infographic content from that article.

The content will be used in Canva.

Provide me with a title that fits in the infographic as well.

Here, we are purposely using such a prompt to make it easy for GPT-4 to analyze the content. 

Step 3: It’s likely that GPT will generate a good amount of content here. The screenshot below shows that GPT has generated content across 16 points referring to the URL provided. But, not all are relevant for our infographic.  

Step 4: So, we have two ways to go about creating the final infographic copy. We can further ask GPT to shorten the content or ask to select the sweet spots across the pointers.

The below prompt will help refine the content. 

I need the essence of the article; even 6 or 7 points will do

I don’t want long and boring content like you previously provided.

Again. Go through the article URL and provide me with infographic content that will make the infographic interesting.

Step 5: Now, GPT will rewrite the content, but this time, it will provide us with the sweet spots. So, now we finally have the right kind of content to design our infographic.

Step 6: Go to www.canva.com. Follow the same steps as shown in other scenarios to select an infographic template.

Pro Tip: It’s a good idea to select a template without any images and a layout that supports a long form of content, like points. See the example below for inspiration. 

Such templates have ample room to fit in infographic-style content. Watch out for extra white spaces in between. If you think your infographic has fewer points, ask GPT to generate some more bullet points.  

Here’s a prompt you can use: 

Definition & Impact: FAQ Schema is a code that defines content as Q&A, improving SEO by helping search engines understand the context​​.

…………….
………………

………………

I need you to add 2 bullet points for each point.

Step 7: GPT will provide you with the final content that fits right into the structure of the template. 

Step 8: Copy-paste the content from GPT to your template. Make design changes to your liking. Save your design, click “Download,” and voila! You’re done. 

Closing Thoughts

If you’re still vetting the idea of using infographics, you are definitely missing something. Infographics are a worthy companion to your content strategy, and no better way than blogs to repurpose content. Now you know how to get things done using ChatGPT prompts. Feel free to tweak them any way you like.