100+ Facebook Statistics You Need To Know In 2024

Facebook was launched in 2004, and over the years, it has significantly impacted how people interact with each other on the internet. As more people joined the platform, businesses saw opportunities to promote their brands and reach more prospects across different parts of the world. While platforms like TikTok, YouTube, and Instagram (a Facebook company) are making waves in the social media landscape, Facebook is the one that popularized it all and still remains relevant.

If you are running a business and want to revamp your social media strategy for 2024 and beyond, you need to gather as much information as possible about the major social media platforms. Since Facebook is the largest of them all, here are 100+ actionable statistics that can help you refine your social media strategy in the coming days, months, and years.

General Facebook Statistics

Facebook is a great platform for connecting with millions of people and sharing your thoughts, opinions, memories, and more with them. Over the years, the platform has evolved into a massive community where you can get news, updates, a daily dose of entertainment, business opportunities, and more. Before we explore statistics related to certain aspects of Facebook, let’s have a look at some general stats about the platform.

1. In 2023, Facebook generated $134 billion in annual revenue.
2. Over 3 billion people are active on Facebook every month.
3. Over 2 billion people are active on the platform every day.
4. In 2012, Facebook acquired Instagram for $1 billion.
5. Facebook Messenger has over 979 million active monthly users.
6. 72% of US adults do not trust Facebook with their private data.
7. In 2023, Meta (the Facebook parent company) generated a whopping $134.9 billion in revenue.
8. On average, Americans spend about 30.9 minutes every day on Facebook.
9. On average, 1.3 billion fake Facebook accounts are removed every quarter.
10. By 2027, Facebook is projected to reach 75% of the world’s population.
11. Between 8 am and noon on Tuesdays and Thursdays are the best time to post on Facebook.
12. Over 54% of the UK population is active on Facebook.

Facebook User Statistics

Facebook is available across 157 countries. The user demographic of this platform is extremely diverse. However, the behavioral patterns among users around the world remain more or less the same. If you are planning to use Facebook to boost the reach of your business, you must know these Facebook user statistics.

1. Facebook has over 3 billion active monthly users.
2. India has the most number of Facebook users. As of 2024, it is 367 million.
3. The US comes in second place with 191 million Facebook users, and Indonesia takes third place with 117 million Facebook users.
4. 76% of US adult women use Facebook.
5. 74% of all US adults use Facebook.
6. As of January 2024, 24.4% of Facebook users in the US are aged between 25 and 35.
7. In the US, 69% of adults between the ages of 50 and 64, 75% of adults aged 30-49 years, and 67% of adults below 30 use Facebook.
8. 59% of US adult men use Facebook.
9. 33% of all US teens use Facebook.
10. Only 18% of Americans believe that the platform protects their privacy and data.

In 2023, 7% of Gen Z users planned to quit Facebook, and about 25% of Gen Z users in the US intended to use the network less frequently.

Facebook Usage Statistics

At its core, Facebook has helped people connect with one another and meet new friends online. While everyone has their own reasons for using the platform, it continues to be a popular social networking site all over the world. Here are some interesting statistics about Facebook’s usage.

1. More than 1 billion Stories are shared across Facebook apps every day.
2. The median engagement rate for brands on Facebook is 0.06% across all industries.
3. More than 1.8 billion people interact on Facebook Groups every month.
4. The average Facebook page fan engagement rate is 0.07%.
5. 62% of users in the US plan to watch Facebook stories more than they do today.
6. 57% of American users say that Facebook stories make them feel part of a larger community.
7. In Q3 2022, Facebook Gaming accumulated 382 million hours of live streams watched. In Q3 2021, it peaked at an all-time high of 1.29 billion hours of streaming.
8. 78% of social media users in the US use Facebook on a regular basis.
9. 67% of American teenagers say they never use Facebook.
10. 63% of people use Facebook to post or share photos and videos.
11. 58% of people use Facebook to stay up-to-date with news and current events.
12. 54% of people use the platform to follow and research brands and products.
13. 55% of people use Facebook to look for funny or entertaining content.
14. 22% of American users who regularly get their news from Facebook are under 30.
15. 72% of people use Facebook to communicate with friends and family.

Facebook Stats for Business

Facebook has over 3 billion active monthly users. This is why a majority of businesses are present on this platform to boost their reach and drive sales through various social media marketing tactics. Let’s take a look at the latest statistics about the businesses on Facebook.

1. 91% of organizations in the world have a presence on Facebook.
2. 62% of businesses on Facebook are confident about the platform’s ability to deliver a positive ROI.
3. Brands on Facebook typically post five times a week.
4. 53% of marketers worldwide plan to increase their use of Facebook for marketing purposes in the future.
5. 29% of marketers in the world believe that Facebook offers the highest ROI when compared with other social media platforms.
6. 22% of global B2B marketers believe that Facebook offers the highest ROI of all social platforms.
7. Over 70% of Facebook users view local business pages at least once a week.
8. Facebook users are 53% more likely to shop from a business they can message.
9. Facebook Shops have over 1 million global users and more than 250 million active stores worldwide.
10. 19% of shoppers in the US start their search for products or items on Facebook.

Facebook Advertising Statistics

Paid Facebook advertising is a great option for brands that want to get noticed on the platform. Over the years, Facebook Ads have helped millions of businesses boost their overall presence on the platform. Even today, Facebook Ads are considered one of the most effective strategies in the digital marketing landscape. These Facebook ads statistics are a testament to that:

1. Facebook’s ad revenue was estimated at $152 billion in 2023 and is expected to reach $170 billion in 2024.
2. More than $2 billion in ad spend was incurred by Facebook in 2023.
3. 77% of marketers retarget Facebook and Instagram ads to boost their reach and increase brand awareness.
4. More than 10 million advertisers actively use Facebook’s tools and services.
5. 74% of Facebook in-stream non-skippable video ads are viewed in full worldwide.
6. Facebook ads have an average click-through rate of 2.5% across all industries for lead generation ads.
7. In 2023, Facebook ad impressions increased by 31%.
8. Advertisers can lower their cost per purchase by 68% when they keep their overall spending in an ad’s learning phase below 20%.
9. In 2023, Facebook’s average price per ad dropped by 6%.
10. When vertical video ads have speech or voiceovers, they see 3% higher conversions per dollar.
11. Advertising for traffic campaigns on Facebook costs $0.83 per click, while the same for lead gen ads costs $1.92 per click.
12. In 2024, Facebook ads are estimated to reach 1.98 billion users.
13. 93% of social media marketers use paid Facebook ads worldwide.
14. The average cost per action (CPA) for Facebook ads is $18.68 across all industries.
15. 94% of ad revenue on Facebook comes from mobile users.
16. 34.1% of Facebook users aged 13 and above are exposed to Facebook ads. In the US, the reach is 63.7% for users aged 13 and above.
17. In Q2 2023, the global average of Facebook’s revenue per user reached $9.62.
18. On average, a Facebook user clicks on 12 ads every month.
19. 67.55% of Facebook advertisers say that their videos drive more ad clicks on the platforms than other types of content.
20. A recent study found that the average cost per mile (CPM) on Facebook Ads is $1.12.
21. An analysis of 675 B2C companies revealed that the median return on ad spend (ROAS) for Facebook Ads is 1.79.
22. The average Facebook Ads conversion rate is 8.95% across all industries. Depending on the industry, it ranges between 3.95% and 11.34%.
23. India makes up roughly 16.85% of Facebook’s advertising audience, while the US accounts for 8.64% of the Facebook ad audience.
24. The most commonly used call-to-action buttons on Facebook ads are “Learn More,” “Contact Us,” “Sign Up,” “Call Now,” and “Download.”
25. Mobile-friendly video ads (vertical or under 15 seconds) on Facebook had a 12.3% lower cost per conversion compared to non-mobile optimized video ads.
26. A recent study found that the average cost per mile (CPM) on Facebook Ads is $1.12.
27. An analysis of 675 B2C companies revealed that the median return on ad spend (ROAS) for Facebook Ads is 1.79.
28. The average Facebook Ads conversion rate is 8.95% across all industries. Depending on the industry, it ranges between 3.95% and 11.34%.
29. India makes up roughly 16.85% of Facebook’s advertising audience, while the US accounts for 8.64% of the Facebook ad audience.
30. The most commonly used call-to-action buttons on Facebook ads are “Learn More,” “Contact Us,” “Sign Up,” “Call Now,” and “Download.”
31. Mobile-friendly video ads (vertical or under 15 seconds) on Facebook had a 12.3% lower cost per conversion compared to non-mobile optimized video ads.

Facebook Shopping Statistics

In the past few years, Facebook has become a major marketplace for buying and selling items, goods, and services. Let’s take a look at the latest Facebook shopping stats that could help you make some informed decisions about your business:

1. 50% of people have discovered new products when viewing Facebook stories.
2. Over 64 million consumers are estimated to shop on Facebook in 2024.
3. In 2024, Facebook and Instagram are expected to generate around $94 million in social commerce revenue.
4. 37% of Facebook users were estimated to make a purchase on the platform in 2023.
5. 50% of people have visited a site where they can buy a service or product after viewing its advertisement in a story.
6. 31% of people have gone to a store to check out a product after viewing it on a story.
7. 23% of consumers worldwide believe that Facebook delivers the best social commerce experience.
8. 58% of people have visited a brand’s website to get more details after viewing an advertisement of a product or service in a Facebook story.
9. 62% of American shoppers have used Facebook for online shopping.
10. 31% of people have visited a physical store to check out a product they have viewed in a Facebook story.

Facebook Marketplace Statistics

Facebook Marketplace is one of the largest marketplaces on the internet, connecting its users to millions of sellers worldwide. Users can buy or sell products in just a few clicks. Here are some crucial statistics about Facebook Marketplace.

1. Nearly 1.2 billion active Facebook users browse Facebook Marketplace every month.
2. Up to 1 billion users buy something from Facebook Marketing every month.
3. Nearly 33% of global social media users use Facebook Marketplace.
4. Over 250 million sellers all over the world use Facebook Marketplace.
5. 10% of Amazon sellers are also on Facebook Marketplace, selling items.
6. Roughly 40% of users on Facebook shop on Facebook Marketplace.
7. For 16% of active users, the sole purpose of logging into Facebook is to browse Marketplace.

Facebook Financial Statistics

In the last ten years, Facebook has evolved into a major tool for businesses. Whether it is about selling products and services on the platform or using it to advertise and market your brand, Facebook plays a huge role in the success of an online business. Let’s take a look at Facebook’s financial statistics, which can help you make more informed decisions about your business.

1. Facebook’s annual revenue increased by 2,203% over ten years.
2. As of Q1 2024, Facebook’s quarterly revenue came in at $36.46 billion, while the consensus estimate was $36.14 billion.
3. In 2024, Facebook is estimated to have an ad revenue of $170 billion.
4. In 2023, Facebook generated a net income of $39 billion.
5. Facebook’s average revenue per user worldwide in Q4 2023 was $13.12. The number keeps growing every quarter.
6. Around $94 million in social commerce revenue is estimated to be generated on Facebook and Instagram in 2024.

Facebook Video Statistics

Most users often spend a significant amount of time scrolling through Facebook videos when their initial thought is to check notifications. Even though Facebook is not a video-focused app, a significant section of Facebook users spend hours every day consuming video content on the platform. Some interesting stats about Facebook videos are discussed below:

1. 50% of time spent on Facebook is spent watching video content on the platform.
2. Every month, more than 2 billion users watch in-stream-eligible videos on Facebook.
3. 71% of marketers see Facebook as an effective platform for video marketing.
4. 86% of marketers use Facebook as a platform for video marketing.
5. Vertical videos with audio can achieve 35% higher click-through rates.
6. Vertical videos with audio can also lead to 12% higher conversions per dollar.
7. Watch time for Facebook videos increased by 12% when captions were available.
8. Vertical videos on Facebook garner up to 79% more views than landscape videos on the platform.
9. Facebook Live videos receive six times as many interactions compared to conventional recorded videos.
10. When it comes to capturing viewers’ attention, Facebook Live videos are watched three times longer than recorded videos.

Facebook Reels Statistics

Reels are gradually becoming one of the most popular forms of content on Facebook. They are highly influential and can be used by businesses to market their products and services. One of the interesting things about reels is that they do not just reach those who follow your account but also those who are not yet connected to you. Let’s take a look at the major stats on Facebook Reels.

1. In 2022, Facebook gained 3.3% of ad impressions from Reels.
2. Facebook Reels have a potential advertising audience of 697.1 million users.
3. Reels get 200 billion views every day across different Facebook apps.
4. Facebook Reels with audio have a 35% higher CTR than other forms of video content on the platform.
5. On average, the Facebook Reels engagement rate for medium-sized accounts (2,000-10,000 followers) is 1.76%.
6. 9.9% of the global population watches Facebook Reels.
7. 62.4% of the Facebook Reels viewers are male.
8. 32.9% of the Facebook Reels viewers are aged 25-34 years old.

Facebook Threads Statistics

Threads, owned by Facebook, works in a similar way to Twitter (currently known as X). It is promoted as a safer, moderated microblogging platform. While there are numerous Twitter alternatives available in the market, Threads is likely to be the biggest threat to Twitter’s dominance in the microblogging space. Let’s take a look at some of the key stats about Threads.

1. As of August 2024, Threads has 200 million monthly active users.
2. In October 2023, Threads had around 33 million daily active users worldwide.
3. In the US, Threads has 1.6 million daily active users.
4. In the first five days of its launch, Threads garnered over 100 million sign-ups.
5. The revenue of Threads is projected to reach $8 billion by 2025.
6. 63% of the users on Threads are over the age of 24.
7. Threads generated 265.44 million downloads across Google Play and App Store.
8. Indian users account for 20% of all Threads downloads.
9. As of August 2024, Neymar Jr. has the most followed account of Threads, with 14.5 million followers.

Wrapping Up

Even though the social media landscape is getting saturated with various players, Facebook continues to dominate the field. With Facebook’s monthly active users reaching over half the world’s active internet users, it has become necessary for organizations and online businesses to have a presence on the platform. Now that you have gone through all the major statistics related to Facebook, it will be easier for you to make informed decisions about how you manage your business on Facebook.