Link building remains one of the most effective strategies for success for iGaming websites. However, due to regulatory complexities, these sites need to adopt a unique link-building approach.
The iGaming industry, which encompasses online casinos, online betting, sports betting, and other gambling-related activities, is developing at an impressive pace. To navigate the regulatory complexities and highly competitive nature of this industry, you need to employ effective strategies to boost your online presence and build credibility among your target audiences. While brands try a lot of different tactics, one particular strategy that has proven to be most useful in navigating a competitive marketplace is link building.
iGaming link building is the process of acquiring hyperlinks from other websites (probably with higher domain authority) to your iGaming site. These high-quality links act as “votes of confidence from other reputed websites. Search engines like Google treat this as a sign that your content is credible, valuable, and useful. Like any other link building strategy, iGaming link building also aims to improve the visibility and ranking of the iGaming website in search engines.
If you want to run a successful link building campaign for a niche market like iGaming, you need to develop a deeper understanding of your audience and competition. But first, you need to build a website that is reliable and has a certain level of trust and credibility.
In the dynamic and competitive iGaming landscape, where sports betting, online casinos, and other gambling platforms are doing their best to grab audience attention, link building has been an effective way to drive more traffic and potential customers to your iGaming site.
Link building helps you gain the trust of your target audience. When they see mentions of your website on other relevant and reputable sites, they recognize it as valuable and trustworthy. Search engines also use these signals to identify valuable sites. So, the more high-quality backlinks you have, the higher your website will rank in search results.
Link building strategies help brands strengthen their position in search engine results while establishing themselves as a credible source of information. iGaming link building strategies are no different. An effective iGaming link building strategy can benefit your website in several ways, including:
As mentioned, Google and other search engines use links as a primary indicator of a website’s relevance and authority. In the iGaming industry, a strong backlink profile helps your brand stand out in the highly competitive and saturated market and appear in the top search results for relevant queries.
Acquiring links from relevant, high-authority sources can positively impact your brand’s online presence and credibility. While most people have some reservations about iGaming sites, being featured or linked by popular forums, industry blogs, and news sites can build trust with potential customers while boosting traffic to your site.
Apart from the SEO benefits, quality backlinks from high-traffic sites also result in a significant boost in your direct referral traffic. This adds value to your overall business operations in iGaming, as this referral traffic can convert into subscribers or active players. This traffic is highly targeted and consists of users who are already interested in gaming or betting. Thus, you can enjoy higher engagement and conversion rates compared to your regular traffic.
When it comes to link building, you often need to build connections with other industry players. As you create a network within the iGaming niche with affiliates, influencers, and media outlets, you can help each other grow and maintain a strong presence in the iGaming community. This also gives you numerous opportunities for strategic partnerships in the industry, boosting the overall visibility of your brand.
Link building efforts can also deliver sustainable growth and a lasting impact on your website’s SEO and overall online presence. When you produce high-quality content to attract organic backlinks, you may notice an improvement in your site’s domain authority. With link building, you can also consistently demonstrate reliability and credibility through your content, contributing to long-term brand building. A well-executed link building strategy ensures that your site remains relevant as market dynamics change and search algorithms evolve.
The iGaming industry is heavily regulated. So, when you employ certain iGaming link building strategies, you need to keep these regulations in mind. With strategic link building efforts, you can ensure that your site complies with industry standards and avoids penalties and bans. Before you start planning your link building strategy, it is recommended that you go through all the compliance regulations and ethical considerations related to iGaming link building.
In order to enjoy all the advantages of iGaming link building, you need foolproof strategies for acquiring links from reputed websites and establishing your site as a credible source of information.
Even though iGaming link building strategies share numerous similarities with common link building practices, the differences are quite evident. Due to the regulatory complexities associated with iGaming, you need to strategize your link building efforts cautiously. Let’s have a look at a few iGaming link building strategies that can drive positive results for your site.
High-quality, engaging content is the backbone of any successful link building campaign. Instead of filling your website with irrelevant, filler content, you should focus on building a repository of informative content. You should prioritize topics like comprehensive game guides, gaming tips, industry news, and expert analyses. Such high-quality content attracts natural backlinks from users and other websites that find your content useful.
In addition to creating high-quality text-based content, you can incorporate infographics, videos, and other interactive elements to make your content more engaging and shareable. With this measure, you can increase your chances of earning backlinks organically.
It is comparatively easier to earn quality backlinks from relevant websites if you have proper connections in the industry. To build your network within this niche, you need to participate in different iGaming forums and community sites where you can interact with genuine iGaming enthusiasts. On these platforms, you can offer valuable insights and information relevant to the industry. This will help you build credibility and secure backlinks naturally.
You can further collaborate with affiliates who have built a massive audience base over the years. They can provide high-quality backlinks. Just make sure that the affiliates you partner with are reputable and maintain trust and compliance. You should also ensure that these affiliates align with your brand’s values.
Writing guest posts is one of the most effective ways to acquire quality backlinks from reputable blogs and websites. You, too, can reach out to credible iGaming blogs and websites and ask if they would like to publish one of your articles on their site. While your outreach messages need to be persuasive, you also need to make sure that the content you are producing adds value to the host site. Most websites allow one or two backlinks. You must adhere to the guest posting guidelines for each of those websites.
Apart from guest posting, you can also partner with iGaming influencers. You need to identify a few influencers with a significant number of followers and collaborate with them for sponsored posts, reviews, or joint promotional activities, which include backlinks to your website. However, before you partner up with such influencers, make sure that their regular posts and opinions align with your brand values and vision.
Instead of focusing on only one type of backlink, you should consider building a backlink profile with a balanced mix of dofollow and nofollow links. As you may realize, a balanced mix of these links contributes to a more natural and healthy link profile. Try to acquire links from directories, forums, editorial mentions, and social media.
You should also focus on acquiring links from various sources. These sources may include entertainment blogs, educational news, news outlets, and more. This measure will help you build a diverse link portfolio.
Consider using tools like SEMrush, Ahrefs, and Google Analytics to monitor the performance of your backlinks. This practice will help you identify the links driving the most traffic and engagement. Based on the insights, you can adjust your strategy and shift your focus to the link types that produce better results.
At the same time, you should also check your competitors’ link building strategies. Such analyses provide insights into the successful tactics of your competitors and help you identify potential link building opportunities.
As mentioned earlier, iGaming is subject to stringent regulations. Thus, you need to be careful about how you employ your iGaming link building strategies. You must comply with these compliance standards to avoid penalties.
Lastly, you should always stick to ethical, white-hat link building practices. While the shortcuts may produce instant results and sound more tempting, they can lead to some serious consequences for your brand. Avoid practices like buying links or participating in link farms. If search engines can identify such malpractices, you will lose your rankings on them. There is a risk of losing your site’s credibility as well.
For a successful link building strategy for your iGaming site, you need to be very methodical. While the aforementioned practices can help you excel in the iGaming space, you also need to steer clear of certain common link building mistakes that can jeopardize your plans.
One of the biggest mistakes most iGaming websites make is choosing quantity over quality. Acquiring a significant number of backlinks may boost your website’s ranking to some extent. But if you do not focus on the quality of backlinks, it can hurt your website’s ranking as well as its credibility. Instead of chasing numbers, your aim should be to acquire high-quality links from relevant and reputable iGaming websites. You must understand that a handful of quality links from respected publications are worth way more than hundreds of low-quality links.
It may seem a lot more convenient to use shady, black-hat tactics to acquire backlinks from relevant websites. However, buying links or joining link farms can be dangerous and ineffective. As search engines evolve and get smarter, they can easily identify the sites that use unethical practices to rank higher in the search results. If your website is found guilty of practicing black-hat link building tactics, the search engine will penalize your website harshly and potentially de-index your website. So, stick to the white-hat practices.
Another common link building mistake iGaming websites make is overusing the same set of keywords in the backlinks. From a search engine’s point of view, it seems unnatural and may lead to penalties or bans. To avoid such consequences, you should use a variety of anchor texts that accurately represent the context of the link. This helps you keep the link building efforts fresh and dynamic.
Effective iGaming link building strategies can benefit your website in multiple ways. Apart from boosting your search engine rankings, they also enhance your brand credibility, increase direct traffic, ensure ethical compliance, and aid your networking efforts within the industry. For iGaming brands, a well-executed link building campaign can ensure long-term brand development and a reputable position in the market. Even though the iGaming industry continues to evolve, link building remains one of the most relevant strategies to capture and retain a significant share of this competitive market.
Table of Contents Introduction Search Engine Optimization (SEO) Blogging Social Media Try to
Table of Contents Introduction For creating brand awareness, explainer videos come in handy Give so
Table of Contents Introduction The power of Facebook video ad How to make your Facebook Video Ads w
Table of Contents Introduction Do’s Do consider native videos Do add a call to action Do
Table of Contents Introduction Exclusivity Piggybacking- Using Existing Users Let Users Sh
Table of Contents Introduction Build your personal brand to gain exposure Utilise content to build
Table of Contents Introduction Understanding the mobile-first index Metadata should be present on b
Table of Contents Introduction Create and optimise your GMB account Make your way to relevant onlin
Table of Contents Introduction 1) Release of Google Toolbar 2) Naming of Updates 3) Penalty for
Table of Contents Introduction 1. Utilise Guest Blogging Opportunities 2. Build Your Case Stu
SEO Revenue Generated
Leads Generated
For E-commerce Clients
