30 Infographic Statistics You Need to Know in 2024

As years pass, the average human attention span is decreasing significantly, too, making it crucial for marketers to come up with engaging strategies to keep their customers interested till the very end.

Infographics, over the years, have become an increasingly used tool to gain the attention of the target audience and convey vital pieces of information using virtual elements. Most infographics are adorned with eye-catching designs and colors that are aesthetically pleasing as well as hard to miss.

In fact, infographics have become so popular that they are now used as a tool to market products, explain otherwise complicated concepts, and even to issue instructions. But are infographics the right format to convey information? And are they really an effective marketing tool?

These statistics prove just how effective infographics are and the trends you must look for:

Key Infographic Statistics (2024)

1. Infographics can increase website traffic by as much as 12%.
2. In fact, as much as 33% of marketers prefer using infographics if they have to add a visual element to their strategy.
3. People are more likely to read an infographic than a well-written article solely because the information seems direct and short.
4. Nearly 60% of companies claim that infographics are an effective marketing tool for them to gain user attention.
5. When information is paired with attractive colors, it can add to nearly 39% more information retention.
6. Posts that have visual elements like infographics attached have a higher retention rate.

General Infographic Statistics

7. People are nearly 80% more likely to read an article if it has any form of infographic included in the layout.
8. Infographics are considered to be highly valuable and are the second most-used visual content format type.
9. Articles that have infographics produce nearly 178% more inbound external links, making them ideal for websites that are looking to increase their rankings on SERPs.
10. As many as 65% of businesses have reported using infographics in their marketing as well as content strategy.
11. 30% of marketers create visual content like infographics for blogs, followed by social media platforms like Facebook, Pinterest, and Instagram.
12. 50% of marketers believe that using visual content pieces is vital for their marketing strategy.

Infographic Usage Statistics

13. Productivity increases by 15% if infographics are used to convey information or instructions, making them an effective tool to communicate complex pieces of information.
14. Stock photos when used in infographics perform the worst, making it crucial for marketers to be selective about the range of visual elements they are adding to their infographics.
15. People are 323% more likely to correctly follow instructions when they have been explained with an infographic.
16. 65% of the world’s population are visual learners, making it crucial for marketers to use graphs, maps, and other visual elements to make their content more understandable as well as rememberable.
17. Articles with infographics are more likely to be shared by people on social media than the ones that only have text content in them.

Social Media Infographic Statistics

18. Information retention increases by 10% if the content published on social media platforms is infographics.
19. 65% of people reported remembering what they have read in an infographic even three days after the first exposure.
20. On platforms like Facebook and Twitter, infographics generate 3x more engagement, making it a great option to share valuable information.
21. Carousel posts on Instagram find more engagement, followed by video content.
22. If video content is longer than 2 minutes, only 50% of viewers are likely to complete watching it completely.
23. 1 in 3 Pinterest business owners has generated a revenue of $100k.
24. Sharing infographics on social media platforms while linking your website can increase traffic by 12%.
25. YouTube is an incredibly popular platform that is used by teenagers between the ages of 13 to 17.

Infographic Effectiveness Statistics

26. Colorful infographics are more likely to be remembered by people (at least by 39% more). In fact, the use of colors in these visual content pieces increases brand recognition by 80%.
27. An estimated 65% of B2B marketers have used infographics in their marketing, while 59% of B2C marketers have used infographics in their marketing.
28. 30% of customers are more likely to make a payment if prompted by a colorful infographic explaining the benefits and reasons to enroll in the service.
29. 46% of internet users will click on a link if it has an infographic present in it.
30. With search engine algorithms giving more priority to mobile-first websites, infographics have become crucial to make the website more user-friendly and to make the customers stay on the page for longer.

Lesser Known Facts About Infographics

The colors used in the infographics have a serious impact on how the target audience perceives them. Attractive colors not only grab the attention of users but also make it easier for them to read what’s written in the infographic. This makes it crucial to carefully select colors that convey a strong and powerful message without compromising on the readability of the text. Many markets are now investing time in carefully picking colors to ensure their brand comes across as confident, reliable, and trustworthy.

Processing visual elements is much easier for the brain than understanding information presented in text form. Due to this, infographics are more effective than other formats of communicating information. It is still crucial to not overload designs with bulky texts and instead adhere to keeping text to the point and easy to read.

Latest Trends in Infographics for 2024

These are some infographic trends that you can consider using to your advantage:

1. Conveying Data Through Illustrations

Data interpretation is a complex process that many people avoid getting into, especially when they are looking for vital pieces of information urgently. Infographic designs break this gap by making it possible for marketers to show data in an attractive and simple-to-understand manner.

For instance, The World Heart Federation shows the graveness of cardiovascular disease and risk factors.

Here’s another infographic from Visual Capitalist, showing how the population has grown over a period of 50 years. The infograph shows a running track and vivid colors.

2. AI-generated Infographics

Artificial intelligence has been all over the place, and its use for marketing purposes is no surprise. Many marketers resort to using AI tools to condense information pieces and turn them into infographics without requiring them to go through the whole process of designing and editing.

AI is a powerful collaborator that pairs well with human intelligence to create relevant outcomes. In fact, AI infographic generators can be used to add more life to dry designs, adding more life and making them immensely captivating.

For instance, Canva’s AI assistant, known as ‘Magic Studio,’ has a host of tools that can be used to create artistic and color designs within minutes. The tool’s incredible time-saving and versatile features can be used to arrange data and information in an aesthetically pleasing format.

3. Personalization in Infographics

Personalized designs can add more uniqueness to your data or information while also making them easy to remember. Besides, certain topics do need personalization to leave a lasting impression on the reader.

For instance, The Tea Republic used an infographic to lay out the history of tea. The side-by-side comparison of year and corresponding development makes it easier for the readers to understand how tea came to be.

Here’s another infographic showing the popular beverages that people like to order at the bar. The creative way of putting information is not only memorable but also relates to the theme of the infographic.

4. Accessible and Inclusive

Infographics allow a business to create content that anyone can access by making designs that are clutter-free, fonts that are easy to read, and information pieces that can be understood easily. Providing alternative text and making interactive infographics easy to access for people with disabilities will enable your brand to reach a wider audience, enhance the user experience, and demonstrate a commitment to inclusivity and accessibility.

For instance, the infographic used by CDC is clear to read as it outlines what needs to be done and tips on staying safe during the cold season.

5. Use of Bold Typography

Bold typography, which uses oversized font styles, unexpected placement of information, and dynamic spacing between content pieces, presents information in a way that demands attention. The designs are often mesmerizing and do not necessarily have to align with the business’s brand compass, allowing more experimental freedom.

For instance, the following infographic talks about being safe when using social media. To catch attention and make people want to read, vibrant designs and colors have been used.

Conclusion

Infographics have been around for a long time for the convenience they offer when it comes to storytelling. They are easy to create and enable precise understanding of information. Besides, the extensive freedom to be creative allows marketers to experiment with different designs that make information more accessible, understandable, and shareable. From social media growth to driving traffic to websites, infographics are a powerful visual tool that enables businesses to capture user attention instantly.