50+ Magento Statistics in 2024: Usage and Market Share

Magento is an open-source e-commerce platform that enables merchants to customize the entire shopping experience for their customers. Adobe, which acquired Magento in 2018, provides a hosted version of Magento called Magento Commerce Cloud. However, you can also host your Magento stores on various other platforms or even on your own servers. Before you choose Magento to power your online stores, let’s take a look at the history of this platform and some essential statistics on its usage.

Brief History of Magento

Magento was co-founded by Roy Rubin and Yoav Kutner. The development of Magento officially started in early 2007. In the same year, on 31st August, it released the first public beta version of the platform. On March 31, 2008, the platform was finally launched, but under the name “Bento.” During this initial phase, Magento received numerous awards and accolades, including the “Best of Open Source Software Awards.”

Magento achieved several other milestones after that. On June 24, 2008, Magento released its community edition. Its enterprise edition was released the next year. Magento mobile was launched in the subsequent year (2010). The founding company, Varien Inc., renamed the platform to Magento in the same year.

In 2011, the American e-commerce company eBay announced an investment in Magento, worth 49% of the company’s ownership share. Eventually, this led to the complete acquisition of the company on June 6, 2011. In the same year, Magento Developer Certifications were introduced. In 2012, the platform created a new record of 4 million downloads.

In 2015, Magento Commerce launched itself as an independent company with the support of Permira Funds. Magento 2 was released in the same year. In 2016, several notable things happened, including the release of the Magento Luma theme, the launch of the Magento marketplace and Magento Enterprise Cloud edition, and the partnership with Adobe. In August 2018, Adobe acquired Magento.

General Magento Statistics

With the acquisition of Magento in 2018, Adobe aimed to expand its hold on the global marketing landscape. With Magento Commerce Cloud, Adobe plans to enable commerce across its Adobe Experience Cloud to serve B2B and B2C clients better. Let us check out some useful statistics about Magento.

1. Magento Open Source is downloaded nearly 5,000 times every day.
2. As of 2024 Q2, there are 144,477 active stores running on Magento.
3. Magento is among the top ten most popular e-commerce platforms in the world.
4. On average, businesses on Magento grow 3x faster than on any other e-commerce platform.
5. 202 Magento users are in the Internet Retailer top 1000 list.
6. In 2018, Adobe acquired the Magento platform for $1.68 billion.
7. Magento has a community of more than 150,000 developers and 250,000 live merchants.
8. The United States accounts for 11% of all Magento users, closely followed by the United Kingdom and the Netherlands.
9. Magento offers more than 3,700 Magento Extensions.
10. Magento is programmed using 82.8% PHP coding.

Magento Usage Statistics

The Magento Open Source platform is ideal for businesses looking to scale. The flexible e-commerce platform meets the specific needs of a growing business. This is the reason why Magento is increasingly becoming more popular among people who want to build a versatile e-commerce website for their business. Let’s take a look at some crucial Magento usage statistics.

11. The Magento Platform is used by 0.6% of all websites that use a CMS. Most online stores are developed using the Magento 2 version.
12. Magento is the third most popular e-commerce platform used by online shopping sites, after Shopify and WooCommerce.
13. 38.71% of Magento customers are from the US. The United Kingdom and the Netherlands are next on the list, with 16.91% and 8.51% customers, respectively.
14. More than 239,000 live websites from all over the world use Magento (Adobe Commerce).
15. The Magento Open Source platform has been downloaded more than 2.5 million times.
16. The top three categories for Magento sites are furniture, fashion, and shoes.
17. Popular US power tool retailer Harborfreight.com is the leading site built with Magento. The company’s online store attracts over 40 million visitors per month.
18. Over 20,000 small businesses (with 0-9 employee size) choose Magento for e-commerce.
19. In terms of e-commerce usage distribution, Magento comes in 3rd place with 8%.

Magento eCommerce Statistics

Primarily, Magento has two distinct classifications: Open Source (also known as Magento Community) and Magento Commerce (also known as Magento Enterprise). Over the last few years, merchants have used these e-commerce platforms to build their online stores and get a competitive edge in the marketplace. Here are some essential statistics about Magento as an e-commerce platform that you should know.

20. According to the Magento Year in Review, 46% of users access Magento sites on mobile phones, 43.3% use desktop computers, and the remaining portion uses tablets.
21. 61% of Magento stores offer a phone number on their website, while 51% feature email addresses as contact information.
22. 9.3% of Magento stores sell Home and Garden products, 6.4% sell apparel products, and 5.1% sell business and industrial products.
23. 13.4% of Magento stores are in the US, 6.5% are in the UK, and 6.1% are in Germany. The Netherlands accounts for 5.4% of Magento stores in the world.
24. 1,364 vendors have published 5,731 different apps in the Magento App Store, and the numbers are increasing with each passing day.
25. 10.8% of Magento stores have installed the Improved Layered Navigation Magento app, while 3.6% have installed the AJAX Cart Pro Magento app.

Magento Growth Statistics

Despite losing the top position to other CMS and e-commerce platforms, Magento’s market share continues to grow steadily (with some dips every now and then). Let’s take a look at some of the crucial statistics regarding the growth of Magento’s market share.

26. Magento market share has increased by 300% since 2018.
27. In the last fiscal year (2023), Magento investors saw a 29% growth in platform revenue and a 247% ROI boost over three years.
28. Magento was reported to have 67% faster growth of new features in 2023.
29. In the last quarter of 2023 (Q4), there was a 5.9% rise in the number of Magento stores compared to the previous quarter (Q3).
30. Magento stores increased 25% year-over-year in 2024 Q2.

Magento 1 vs Magento 2 Statistics

The major difference between Magento 1 and Magento 2 is that version 2 is faster, more SEO-friendly, and easier to use than version 1. Magento 2 also supports the latest version of PHP, which increases the overall speed of the site. Now, let’s see how these two versions fare in terms of statistics.

31. 91,177 online stores run on Magento 2, while 148,282 users run their online stores on Magento 1.
32. Magento stores can handle 500 transactions in an hour, while Magento 2 stores can handle 600.
33. 25.38% of Magento 2 websites are shopping websites, while 3.53% are arts and entertainment.
34. Magento 1 offers better flexibility and features, while Magento 2 offers better performance and a more user-friendly experience for your interface.
35. A Magento enterprise edition license costs around $18,000 per year, while the cost of a Magento 2 enterprise edition is $22,000.

Magento Security Statistics

Magento is widely preferred for an e-commerce website by merchants all over the world, which makes it a target for cybercriminals and hackers. Let’s take a look at some of the crucial security statistics regarding Magento in recent times.

36. Magento faces 0.71% of attacks, while WordPress faces the most number of attacks at 95.6%.
37. In 2020, more than 500 Magento sites were breached in a payment skimmer attack.
38. In 2022, Adobe and Magento stores witnessed a surge in cyber attacks where the target was vulnerability CVE-2022-24086, a major mail template vulnerability.
39. In June 2024, the CosmicSting vulnerability affected 75% of Adobe Commerce and Magento sites.

Magento Third-party Integration Statistics

The Magento e-commerce platform offers great integration support for several third-party extensions. These third-party apps and extensions help increase accessibility, browsing, and the overall shopping experience for online buyers. Let us take a look at the Magento statistics on such third-party integrations.

40. More than 2,900 Magento websites have HubSpot integrations.
41. 2,353 Magento websites have integrated Dotdigital Engagement Cloud.
42. Over 5,600 Magento websites have employed Klaviyo.
43. More than 4,000 Magento websites have utilized Algolia.
44. 2,753 Magento websites have implemented LiveChat.
45. Over 5,500 Magento websites have Zendesk integration, with an additional 4,000 using Zendesk Embeddables.
46. More than 29,000 Magento websites use Adobe Marketing Cloud.
47. 56,918 websites have Braintree integration.

Interesting Magento Facts

The aforementioned statistics give us a clear picture of Magento’s position in the current market. However, there are some lesser-known facts about Magento that may interest you.

48. 99.9% of Magento was developed in Ukraine.
49. In 2016, Magento was at its peak popularity. However, online searches related to the Magento platform have been falling since 2016, which suggests a negative trend in its popularity.
50. Initially, the Magento platform was going to be called “Magenta” based on the color. However, the co-founders had to settle for the name “Magento,” as the magenta.com domain was not available for registration.
51. Magento’s name and logo were inspired by the popular game Dungeons and Dragons.
52. The default setup of Magento does not offer any extensions, but there are over 5,000 extensions to choose from to fulfill the needs of your online store.
53. According to estimates, the Magento platform has the potential to deliver substantial gains to the company within 5.2 months of completing the setup process.
54. Magento handles more than $100 billion in gross merchandise sales every year.
55. Magento is often misspelled as “Magneto,” a fictional character from the Marvel Comics universe. Interestingly, even Adobe Docs fails to spell the name correctly at times.
56. Magento is available in more than 30 different languages, including Farsi, Norwegian, Estonian, and Thai.

Conclusion

The statistics show that Magento has a major hold in the market. Although it may not be as popular as it was in 2016, it is still the third-largest platform in the world in terms of e-commerce usage distribution. It has plenty of potential and is preferred by thousands of brands around the world. It also supports numerous third-party integrations and has shown steady growth in the past few years. If you are interested in developing an e-commerce website, Magento is a great option to consider.