With millions of users on a daily basis and billions projected monthly, Reddit boasts tremendous growth, primarily because of the diversity of its content and a young, tech-savvy audience. Targeted advertising, content strategy insights, competitive analysis, market research, and brand-building opportunities abound in this highly engaged community.
Reddit is an interesting and lively online community site where users can submit, vote, and discuss content in the form of text posts, images, and videos. Understanding the growth and demographics of the platform is essential for marketers, businesses, and anyone interested in tapping into its potential. This blog post will dive into key Reddit statistics, giving insights into its user base, traffic patterns, and overall growth trajectory.
A diversified community across Reddit makes a business’s target marketing very easy by analyzing the demographics of various users and letting businesses find some subreddits and groups relevant to their client base. Using this strategy would enable the dissemination of niche ads to be seen by that particular audience where most people can relate to what the content is promoting. For instance, a company selling outdoor equipment could focus more on the subsections for discussion about hiking and camping.
Understanding user behavior and interests on Reddit can heavily impact the content strategy. Businesses can discover relevant information about what aligns with the interests of the Reddit community by looking into the most trending topics, popular posts, and typical user discourse. Such information will be helpful in creating content that is relevant and engaging enough to attract organic traffic and eventually trigger community participation. For example, one company can search for trending conversations related to a particular product category and develop content around issues that worry the users or offer useful information.
Tracking the growth of Reddit against other social media sites gives very insightful information into the changing nature of social media. Analyzing user growth, engagement levels, and competitive activity on Reddit can provide businesses with trends to watch for and tailor their social media approach accordingly. For instance, if a competitor is growing rapidly on Reddit, one can analyze their strategy to understand why they are successful and adapt accordingly.
Reddit is also a very valuable market research resource. The user participates actively in discussions around many different subjects and shares opinions, experiences, and preferences. Businesses can gain insights into the trends of consumers, attitudes, and the pain areas that exist within these discussions. A company may use these to understand needs in the context of a certain product category potential issues that arise from this category, and provide suggestions for future development.
Engaging with relevant communities and participating in discussions on Reddit can significantly enhance brand awareness and build strong relationships with potential customers. By actively participating in relevant conversations, answering user questions, and providing valuable insights, businesses can establish themselves as thought leaders and build trust with the Reddit community. For instance, a company might participate in AMAs with industry experts, hold contests and giveaways, and sponsor relevant events for enhanced brand visibility and engagement.
Since 2018, the video content for Reddit has increased at a 38% rate. Since releasing hosted videos, a quarter of them have made use of its native player. In fact, they have seen more usage of its native player compared to using a YouTube link. This automatically makes it the main way for users to see and share their videos. For every account making a video it’s essential you create scroll-stopping video content.
One of the biggest hubs of people interested in health and fitness is found on Reddit, for it accounts for a 43% increase from 2017 to 2018. The categories provided make it a worthwhile resource, while the content is endlessly growing. From veganism to the Keto Diet to skincare, Reddit is brimming with content like this. So, this gives an excellent opportunity for both users and businesses to join the chatter.
With Reddit going public, the chart below takes stock of the social media platform’s grounding in the United States right now, contextualizing it with other social media giants.
Based on data from the Statista Consumer Insights survey in 2023, it is reported that about 16 percent of U.S. social media users report accessing Reddit often. In comparison to other services listed in this chart, this is closest to the user base of LinkedIn in the United States. Facebook is the most-used social media site, followed by YouTube and Instagram.
The platform is expected to grow significantly, with projections showing a large increase in its user base. By 2025, the platform was expected to reach 1.36 billion monthly active users, which is a testament to its continued popularity and growing reach. This trend is expected to continue, with a further increase to over 1.5 billion monthly active users expected by 2026.
The graph below depicts the distribution of Reddit users in the United States categorized by educational background. According to the survey conducted, it was determined that 38% of adult Reddit news users had a college degree, while only 28% of the total U.S. adult population held a college degree.
According to recent data for 2024, users on Reddit are likely to be in technological fields, including software engineers, programmers, designers, and data analysts. However, a significant proportion also comes from the creative industries, like writing, gaming, and media production. The site also has people from all sorts of professions as it is so diverse in structure across different subreddits.
The graph below shows the percentage of adults in the United States who used Reddit in February 2021 based on household income. At the time, 10% of those making less than 30,000 U.S. dollars per year used the social media platform.
Since most of the Reddit content is more appealing and relevant to 90s and GenZ kids, the most dominant age group on Reddit is 19-29. According to a 2021 study, 36% of adults using Reddit were between 19 and 29 years old.
Since the majority of internet users are males, Reddit has been a male-dominated site since its inception.
61.2% of users on Reddit are male, and 37.8% of users are female.
The female audience is increasing on Reddit because of more women-oriented subreddits like r/MakeupAddiction, r/Makeup, and r/SkincareAddiction.
Around 572.5 million Reddit unique visitors were from the US in February, which shares 47.7% of all monthly unique visitors.
Reddit’s active user base is over 50 million in 3 other countries: India (58.9 million), UK (54.5 million), Canada (52.6 million).
In March 2024, Reddit recorded about 2.2 billion monthly visits. Recent statistics indicate that the website has a bounce rate of about 42.97%.
On average, 5.73 pages are accessed per visit, totaling 7 minutes and 37 seconds. Search traffic has decreased over the last two years but shows an increasing trend.
Between April 2022 and January 2024, the peak month for Reddit search traffic was January 2024, with 4.6 billion, and December 2023, with 4.34 billion.
The average logged-in user spends around 20 minutes per day on the platform, according to Reddit.
This figure is even higher for users who have been on Reddit for 5+ years at 35 minutes per day and 7+ years at 45 minutes per day.
The majority of Reddit users access the site on their mobile devices.
As of 2024, there were more than 3.5x mobile Reddit visits (5.9 billion per month) than desktop visits (1.67 billion per month). Such figures have persisted for the last couple of years.
In Reddit’s Year in Review, they found that users average 21 billion screen views a month. This means users spend a good amount of time interacting with content on Reddit.
In a 2018 blog post, Reddit said they had reached one billion views per month for native video, which means that users are posting and watching more videos than even Reddit predicted!
Reddit is fun! Users coming into the site average about 16 minutes of consuming content before leaving the site. And the tools and options available at the ever-changing and developing stage of Reddit will surely attract more users to join this network and further engage themselves within it.
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