On 23rd May, Elon Musk tweeted that X has a whopping 300 million active users daily. Learn about this and more in the article and discover why an X marketing strategy is absolutely essential.
The first ever Tweet was made by Twitter CEO Jack Dorsey in 2006. Since then, the company has reached new heights of success every year. In 2013, when Twitter became a public company, it had around 200 million users. At present, Twitter or X is one of the most popular social media platforms that allow users to share their views and opinions. Moreover, when it comes to searching for the latest news, trends, and public opinions, people highly rely on Twitter.
Despite its rebranding in July 2023, it is still one of the most popular social media platforms that allows individuals to find out the most trending information about an event or a piece of news, along with allowing them to put forward their opinions in the form of Tweets.
Most people love following their favorite celebrities on Twitter because it gives them the feeling of close association with their idol. Here is the list of the top ten most popular Twitter accounts:
Although Twitter has seen exponential growth since its advent, the rate of growth has slowed down since 2020. This has made marketers question whether investing resources in a marketing campaign is worth the effort.
Brands will be happy to know that the snappy 280-character tweets are still popular among users. The proof lies in the fact that it has almost 368 million monthly active users, which means that a marketing campaign on X will help you target millions of individuals.
The following demographic trend will help marketers craft a robust marketing campaign:
Data shows that the total number of Twitter users is predominantly male, and only a fraction of the users are female. While other social media platforms have equal participation from male and female users, Twitter is relatively male-dominated.
According to the latest data, Twitter is projected to have 335.7 million users (approx) globally by the end of 2024. This is much less than the number of users present on Facebook and Instagram. Nonetheless, Twitter has a high number of users who log into their accounts daily. In fact, Elon Musk declared that 259.4 million log into X/ Twitter on a daily basis.
As a marketer, your time is precious. Therefore, understanding the statistics mentioned above and how you can use them in your marketing strategy will play a crucial role in your success.
You need to understand that if you talk about the most popular social media platform worldwide, then the undisputable winner is Facebook, with 3070 million users globally.
However, this doesn’t mean that a Twitter marketing campaign is not worth the effort.
X has evolved from a platform that was used by users to put forward their personal opinions to, at present, a powerful marketing tool. With 200 million monetizable users daily, the platform has become an indispensable part of every marketing campaign. But here, you need to remember that just like any marketing campaign on different social media platforms, X marketing campaign also requires intentional planning, a clear goal, and a strategy to achieve the goals.
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