Visual Content Marketing Statistics to Know in 2024
In recent times, information overload has become a part of life.
In recent times, information overload has become a part of life.
In recent times, information overload has become a part of life.
Click, swipe, scroll—and again, on repeat! For content makers, this has provided opportunities as well as challenges. It has led to a short attention span and lesser viewer engagement. But, it allows content creators to be more innovative and make use of visual content more effectively. This will draw more responses and enhance the blog’s quality, resourcefulness, and brand image.
In this blog, we explore visual content marketing statistics of 2023 that can enable content creators to drive traction and capitalize on future marketing prospects.
So, let us get started.
Data is represented through the use of charts, graphs, or visual tools. It is useful as it depicts complicated data in a simpler form, which makes it easy for the reader to comprehend.
Around 40% (Venngage’s Annual Survey) of marketers use stock photos, 34% use original graphics, 14% use videos & presentations, and 8% use charts & data visualizations.
Images and photos add to the brand’s visual appeal and enable the marketer to convey the brand’s essence to the target audience accurately.
Out of 200 marketers in Venngage’s Annual Survey, 40% felt those original graphics are the most impactful, 24% went for videos & presentations, 13% chose stock photos, and 9% for charts & data visualizations.
This implies that using a range of visual mediums helps attract a larger audience than confining to a few options.
Videos are effective tools that help capture the attention of the audience. Other types of visual content, such as memes and gifs, are increasingly gaining popularity as they are catchy and easily shared.
Videos as a visual tool have performed well, with 82% of consumer internet traffic being driven by it. Why is it so appealing? This is because videos are stimulating and engage people’s imagination. 30% of internet users search videos of the product/services before going to the store to buy it.
Videos help marketers by growing their revenue 49% faster than those who do not employ this tool. This shows the impact videos can have as a visual tool.
As more internet users interact with visual content, marketers realize the need to create images, graphics, videos, and other multimedia content.
Visual content has grown rapidly over the past decade. From Tik-Tok videos to Instagram Reels and YouTube Shorts, everything contributes to the visual content marketplace and has the potential to attract audiences.
Meanwhile, written content is only retained up to 10% for the same duration. Hence, it becomes even more crucial to make use of visual content.
This is fruitful as it helps viewers learn a task or information they otherwise would have found hard to engage in or concentrate on. A right balance of words and infographics can effectively convey the central idea.
It can develop a connection to the viewers’ lives and convey the message effectively.
Marketers can make use of other interactive platforms, such as Facebook Live or Instagram Live, to engage the audience. Twitch App was able to grow at the rate of 14.3% in 2020 compared to 2019. These platforms are replacing the other visual modes at a fast pace due to digital penetration and technological upgradation.
Interactive content such as videos, photos, or streams has the potential to engage the viewer for a long time. It is due to the fact that constant exposure to the same stimuli can promote familiarity and convince the viewers to use the app or website again. It also enables businesses to broaden their customer base.
Everyone is familiar with memes, gifs, and emojis. We love to use it! Now, who can deny that? It increases engagement by over ten times. Another interesting fact is that it can also lead to increased click-through rates by 6% from meme marketing efforts.
An example of the same is Dominos, which started using pizza emoji. Young people are especially targeted using these means.
There has been an increase in value by $5.17 billion. Businesses increasingly adopt data visualization due to the increase in big data and aiding in marketing strategy and decision-making processes.
After having read about the general visual content marketing statistics, let us take a look at the top marketing channels and relevant statistics related to the same:
This is followed by social media sites such as Facebook, which has 49%, and Instagram, which has 47% in the Venngage Survey. Some other less prominent uses are for print & branding materials (43%) and LinkedIn (42%). This is due to the fact that technology has changed the industry, and digitization has spread at a fast pace.
Seen a digital billboard recently? Probably yes. That’s astonishing! They have been a successful model in promoting very high engagement.
As more people are moving online, this is a good technique to target the audience. Global newspaper ad revenue has increasingly declined from $49.245 billion (2020) to $35.93 billion (2024). It is a clear indication of an upsurge in online branding and promotion.
Also, video improves email campaigns by 500%. It can be attributed to the increased click-through rate, which leads to an increased conversion rate. Videos are effective tools that will provide a maximum input-to-output ratio.
Viewers watch around 1 billion hours of streamed video every day on YouTube. Embedding your video on YouTube and Facebook and linking it with other strategies work in an integrated manner and provide the best results.
It clearly indicates the correlation between the number of images used and the blog’s success. This is instructive for all bloggers who want to increase traction through infographics and visual content.
Demographics play an important role, especially when targeting a particular subset. Online engagement becomes crucial for younger audiences, whereas a combination of online and offline visual tools can be employed for middle to older populations.
Instagram has become quite popular in recent years. The data shows that 58% of the people are more interested in the product after watching an Instagram story about it. As the younger generation uses Instagram and Snapchat, it is an effective strategy to utilize these platforms.
Influencers brand their own images to connect with specific demographics. Every day, a large number of potential customers get exposed to different products through influencer marketing.
Marketers can effectively leverage this platform as it is used by a large population to research, compare, and search different products.
We have sufficiently discussed visual content marketing strategies in 2023, but to effectively use them, we need to look out for certain emerging trends in visual marketing to navigate through the journey smoothly.
It has been a major marketing tool for several reasons. In 2021, businesses spent around $9.2 billion on Virtual Reality. This enables marketers to showcase their products and services in an immersive environment.
Virtual reality provides better conversion rates as viewers can engage fully. VR provides customers with novel experiences, as 53% of the users choose brands that use VR more than those that don’t.
This is definitely an advantage that no one wants to miss. Augmented reality will drive conversion rates, and customers will be much more likely to spend more.
Using product images in the visual content optimizes the blog and improves traction.
Marketing on YouTube Shorts provides a good example of using visual content in an effective way. It engages the audience through few-second clips and evokes strong emotional responses in them, paving the way for favorable responses.
The possibility cannot be refuted. Most famous personalities use Instagram Live to stay in touch with their fans and to promote products and services. Incorporating it into marketing strategy will only enhance the chances of success.
Artificial Intelligence can be adopted in visual marketing. It can help create personalized customer experiences or even generate visual content. Marketers can effectively leverage the potential of AI-driven analytics and tools. Through AI, tangible results can be seen in the marketing business.
Visual Content Marketing has increasingly become highly competitive.
Marketers are continuously trying to upgrade and adopt better strategies to outdo others. Visual Content Marketing Statistics become relevant in this context as it provides a deep understanding of the inner workings of the field.
Visual Content is the knight in shining armor for any brand looking to enlarge its customer base and boost engagement. Trying it will be a little, but it will help reap high rewards.
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