Web Design Statistics: Insights to Optimize Your Website

Did you know that the first website was created in 1991? It was a simple page about the World Wide Web project and included links to other resources. Since then, websites have become one of the most essential components of any business.

The website, in fact, acts as the brand ambassador of your business, and improving the design of your website can increase the time spent by a visitor on your site by 84%. This means better conversions and more profit! Let us check some other interesting facts about web design that are surely going to fascinate you.

General Website Design Statistics

The design of the website is paramount for a business’s success. This is why brands nowadays are paying great attention to their overall usability, look, and feel. Here are some general website design statistics that cement the importance of having a good website design:

1. The total number of websites in 2021 was 1.88 billion:

People turn to the internet for everything. Whether they are looking to shop online or for any other information. This is the reason why there has been a constant increase in the number of websites. Every business needs to have an online presence. Acknowledging this fact, the number of websites has increased to 1.09 billion in 2024.

2. A majority of the businesses in 2024 have a website:

According to studies, around 71% of businesses have a website. Again, this trend is testimony to the fact that consumers are increasingly using the Internet to shop for products and services of all kinds. With the emergence of code-free website builders, it is very easy for businesses of all sizes to build a website of their own.

3. It takes around $3200 to design a website:

To design a basic website, you will need around $3200. For smaller enterprises, this is a very big investment. Hence, small business owners must be very careful about how they design their websites and what features they add.

4. Designing a basic website requires a minimum of three months:

Designing a website requires proper conceptualization, designing, preparing, and testing. It is a lengthy process! Therefore, if you plan to design a basic website, you will need at least three months.

Statistics on How Usability and Responsiveness Impact Websites

The usability and responsiveness of the website are very important to a business’s reputation. Here are a few facts that solidify this statement:

1. 57% of users agreed they would not recommend a business with a poor website user experience. This means that a website’s design greatly contributes to how users perceive your business.
2. A good layout plays a crucial role in engaging users and encouraging them to explore the website. 38% of users won’t engage with a website with a poor layout. This means almost four out of ten users won’t browse through a website with poor navigation and layout.
3. 1.71 billion websites on the Internet are now responsive, which implies that 90% of the websites in the world promise a better user experience.
4. 73.1% of website developers believe that a non-responsive website is one of the top reasons users leave a site without interaction. Hence, your website must be compatible with all screen sizes.
5. Slow loading time is the number one reason people leave a website. 88.5% of visitors leave a website because of slow load time.

6. Also, when a website is highly responsive and loads instantly, the possibility of conversion goes up. Websites that are responsive have an 11% higher chance of a better conversion rate.
7. Almost 62% of businesses have reported an increase in sales rate after they have fixed their website’s usability and responsiveness. If your goal is to increase conversion rate, you must focus on creating a website design that is highly responsive and easy to use.

Mobile Web Design Statistics

You may have noticed that whenever you want to search for something online, you instantly reach out for your mobile phone. Browsing for a product or service or even just finding information is very convenient on the smartphone. Hence, many businesses are focusing on enhancing their websites for mobile devices.

1. A total of 59.16% of total website traffic is from smartphone users. This implies that web developers need to focus on mobile responsiveness if they want to maximize user engagement.
2. According to Google research, 72% of consumers prefer mobile-friendly websites. If a website is mobile-friendly, consumers are more likely to make a purchase on it.
3. In February 2024, 66% of online traffic came from mobile devices, making desktops the second most preferred choice for online browsing.
4. However, the average conversion rate on smartphones is less than that on desktops. The conversion rate for smartphones is 2.49%, whereas it is 5.06% for desktops. However, since most of the initial research and browsing happens on smartphones, it is very important to design mobile-friendly websites.
5. 32% of small businesses already have a mobile app, and 42% plan on building one in the near future. However, building a mobile app is a huge investment, and many small businesses may not have the budget for it. This is why a quarter of the total number of small businesses don’t plan on having a mobile app anytime soon.

WordPress Web Design Stats and Trends

WordPress is a great platform for both beginners and seasoned developers. Here are some WordPress stats that you shouldn’t miss out on:

1. WordPress is the most popular content management system. It allows users to create, manage, and publish websites and blogs easily. The platform is user-friendly and helps both beginner and advanced users customize their websites.
2. The CMS hosts over 48% of the internet’s websites. This means that the platform has played a significant role in shaping and designing the websites we encounter daily.
3. The platform offers a variety of designs and functionalities, ranging from customizable themes and plugins to different website functions. It can be used by users who are keen on maintaining a personal blog as well as by big enterprises that require complex features.

Ecommerce Design Trends and Statistics

The global e-commerce industry is constantly growing, with 2.71 billion people shopping online in 2024. Here are some of the most noteworthy trends and statistics that you must know about e-commerce websites:

1. There are approximately 25 million e-commerce websites on the internet. This means that a lot of businesses have or are trying to establish a strong online presence.
2. Amazon is the largest e-commerce site in the USA, with 2.45 billion monthly visitors. It is a go-to shopping destination for every online consumer because it offers everything they need under one roof.
3. E-commerce sales showed tremendous growth after COVID-19. In 2022, the industry saw a growth of 7.7%, which summed up to $1.03 trillion.

4. The usability of a website is one of the most essential factors that a consumer looks at before shopping online. 60% of online shoppers agreed that when a website is user-friendly, they begin trusting the brand.
5. Shoppers are discouraged from shopping from a website with a complicated checkout process. At least 21% of cart abandonments happen because the checkout process is too lengthy or complicated. This means that websites must have a straightforward design that facilitates an easy purchase process.

Site Performance and Speed Statistics

The average attention span of an online visitor is less than that of a goldfish. So, every second matters! Here are some interesting facts about site performance and speed:

1. The average speed of the top ten websites that rank on Google’s search engine results pages is 1.65 seconds. So, if you want your website to rank on Google, you have to pay very close attention to its speed.
2. 70% of shoppers agree that they changed their decision to shop from a website because of its slow loading time. 73% of website developers believed that improving the speed of their website is either an urgent or very urgent task.
3. The modern consumer has no time to wait for a website to load and wants everything instantly. When an e-commerce website’s loading time is less than 2 seconds, the chances of conversion increase by 2.5%.

Statistics on Styling a Website

As mentioned earlier, there are 1.9 billion websites on the internet. This means that the website styling and designing industry is flourishing more than ever before. Here are some trends and statistics on styling a website that are surely going to interest you:

1. The global market size of the web designing industry is USD 56815.2 million in 2024. This will result in an annual compound growth of 10.50% in 2031.
2. A survey of website visual elements found that 40% of visitors valued the website images the most, 20% chose website videos, and 39% chose the website’s color scheme.
3. 84.6% of users prefer a clean website layout rather than one that is too cluttered or looks crowded. 38% of users look at the navigational features on the website when they first visit it.
4. A landing page with a video background has a 138% increased chance of a higher conversion rate.

UI/UX Web Design Statistics

UI/UX are game changers when it comes to web designing. As a consequence, 97% of websites fail because of poor UX. It is important for increasing ROI, customer retention, and boosting credibility for your business. The following are some UI/UX facts that you must know about:

1. When you provide a better user experience on your website, you increase conversion rates by up to 400%.
2. 88% of users agree that they are less likely to visit a website where they had a bad user experience.
3. Even a second delay in your website loading time will cause you to lose visitors. Research has found that 30% of users will leave a site if they have a bad user experience.

4. The total ROI from improving your website’s user experience can be 100%. Imagine spending $1 on improving your website’s experience and getting $100 in return. That sounds great, right? This is actually what a great website user experience can do for your business.
5. 89% of users are going to opt for a competitor’s brand if they have a bad experience on your site. So, if you have a poor user experience, you may lose a lot of your valuable customers.

Conclusion

The website is a business’s bread and butter, so most brands focus on improving their navigation and user experience. The final verdict is loud and clear: Improving your website will make a huge difference to your business. The way your website looks and feels is very important for your brand’s success. The modern consumer is impatient and wants everything instantly. So, to stay ahead of the game, you have to focus on building a fast, responsive, and easy-to-use webste.