40 WooCommerce Statistics You Need to Know in 2024

WooCommerce powers over 6.5 million websites and has a 36.68% share of the e-commerce market. But have you ever wondered why so many people choose WooCommerce? The answer is that it’s simple to use, works perfectly with WordPress, and offers a ton of options.

It features nearly a thousand plugins and over 2,800 themes to make your store just right. These numbers show how popular and essential WooCommerce is for any person selling online.

WooCommerce: An Introduction

WooCommerce turns WordPress websites into full-fledged online stores, making it easy for both small businesses and big companies to sell online effectively. It is an important part of WordPress that gives you all the tools to set up and operate a store the way you wish.

With WooCommerce, you can add all sorts of features with premium plugins and choose from a variety of themes to get the look you want. It’s perfect for anyone who wants to start selling online without fuss, fitting perfectly into your WordPress website and letting you tweak things however you see fit.

Key WooCommerce Statistics

Widespread Adoption

1. Impressive Reach: Over 6.6 million live websites use WooCommerce, making it one of the most popular e-commerce platforms on the internet.
2. Market Leadership: As of July 2022, WooCommerce held a commanding 36.68% market share among e-commerce platforms, which increased slightly to 37.7% in 2023.

Download Statistics

3. High Volume Downloads: The WooCommerce plugin has been downloaded more than 211 million times, underscoring its popularity and user trust.
4. Daily Downloads: On average, WooCommerce is downloaded about 30,000 times every day from WordPress.org, reflecting its consistent demand and relevance.

Integration with WordPress

5. Core CMS Integration: One out of every five websites built on WordPress uses the WooCommerce plugin, integrating deeply with the world’s largest CMS platform.
6. Extensive Plugin Options: The WordPress plugin directory lists more than 980 WooCommerce plugins, enhancing functionality and customization for WooCommerce visitors.

Extensions and Functionality

7. Rich Extension Ecosystem: The official WooCommerce site offers more than 770 extensions, allowing users to expand their store capabilities with both free and premium options.
8. Checkout Efficiency: WooCommerce Checkout processes 23% of all e-commerce transactions on the internet, showcasing its robustness and efficiency.

Revenue Generation

9. Profitable Outcomes: Approximately 12,639 WooCommerce websites each generate over $100,000 in sales revenue, indicating strong performance and profitability for its users.

Useful WooCommerce Usage Statistics

WooCommerce is a flexible and free e-commerce plugin for WordPress that has transformed the way companies set up and manage their online shops. Here are some useful WooCommerce usage statistics in 2024:

Global Impact and Market Dominance

10. Leadership in E-Commerce: As of the latest data, WooCommerce holds the highest market share among e-commerce platforms at 36.68%, outpacing competitors like Squarespace Online Stores and Woo Themes, which hold 14.49% and 14.42%, respectively.
11. Massive Download Numbers: The WooCommerce plugin has been embraced globally, as evidenced by its 211 million downloads, showcasing its popularity and trust within the e-commerce community.

Integration with WordPress

12. Dominant CMS Usage: WordPress is the backbone of 43% of all websites globally, and of those, 20.2% leverage WooCommerce for their e-commerce needs. 
13. High Volume Sales Capability: A notable 8,434 WooCommerce sites manage inventories exceeding 10,000 products each, handling complex operations and large-scale commerce with ease across various countries.

Transactional Efficiency

14. Checkout Coverage: WooCommerce Checkout is instrumental in processing 23% of all e-commerce transactions on the Internet.

Comparative E-Commerce Usage

15. Top-Tier E-Commerce Platform: Among the top 1 million sites, WooCommerce leads with a 25% usage rate in the e-commerce sector as of October 2022, surpassing Shopify, which follows with a 19% usage rate. 

Historical Growth and Reach

16. Empowering Online Stores: Back in 2016, Automattic reported that WooCommerce-powered online stores had almost 40% of the market share, a clear indicator of its early and sustained impact on the digital commerce sector.

WooCommerce Theme Statistics

WooCommerce offers various themes for online stores to attract and engage their target audiences. With options ranging from budget-friendly to premium, WooCommerce themes are excellent for crafting visually appealing and effective e-commerce sites. Here’s a detailed look at the diverse WooCommerce theme stats in 2024:

Extensive Theme Offerings

17. Wide Selection: The official WordPress theme directory alone lists over 1,400 WooCommerce-compatible themes for varied business needs and design preferences.
18. ThemeForest Contributions: Adding to this extensive range, ThemeForest, a popular marketplace for website templates, offers approximately 1,300 WooCommerce themes. This brings the total number of available WooCommerce themes to over 2,800.

Popular Themes and Top Sellers

19. Leading Choices: Among the plethora of options, Astra is the most popular WooCommerce theme within the WordPress theme library. It boasts over 1 million active installations and is downloaded more than 3,000 times per day.
20. Top Seller: Flatsome is another favorite, holding the title of the highest-selling WooCommerce theme on ThemeForest with more than 200,000 sales.

Ultimate WooCommerce Plugin Statistics

WooCommerce plugins are integral to improving the functionality and flexibility of online stores. These premium plugins serve many purposes, from improving the user experience to integrating sophisticated marketing tools. Here’s a detailed look at the statistics surrounding WooCommerce plugins in 2024:

Extensive Plugin Repository

21. Vast Selections in WordPress: The WordPress plugin directory has a number of options for WooCommerce store owners, with approximately 980 specific WooCommerce plugins that help extend store functionalities. These plugins collectively boast more than 5 million active installations, highlighting their widespread use and reliability.
22. High Ratings and Support: Impressively, the WooCommerce plugin itself has garnered over 3200 five-star ratings on WordPress.org, indicating high satisfaction among its users. Additionally, it supports 67 languages, making it accessible for store owners across the globe.

CodeCanyon Contributions

23. Rich Plugin Options: On CodeCanyon, another major repository for e-commerce tools, there are over 1400 WooCommerce plugins available. This platform provides a range of specialized functionalities for diverse e-commerce operations.
24. Top-Selling Plugins: The WooCommerce Amazon Affiliates plugin is the top seller on CodeCanyon, with over 34,000 sales, highlighting its popularity and effectiveness in improving affiliate marketing capabilities for top WooCommerce stores.

Official WooCommerce Extensions

25. Comprehensive Extensions: The official WooCommerce website itself offers more than 770 extensions, of which 49 are free. These extensions include both free and premium options, giving store owners the flexibility to choose solutions that best fit their budget and business needs.
26. Popular Extensions: Among the range of tools available, the Smart Coupons plugin is particularly noteworthy. It is used daily by more than 15,000 stores, indicating its critical role in providing discounts and managing promotions effectively.

Leading Extensions for Analytics

27. Analytics Integration: An essential tool for any online business is analytics, and WooCommerce stores are no exception. The Google Analytics extension, with over 40,000 users, is the most popular tool in the WooCommerce extension chart, underscoring the importance of data-driven decision-making in e-commerce.

Revenue Statistics For WooCommerce

WooCommerce not only simplifies the creation and management of online stores but also significantly contributes to global e-commerce revenue. As the platform with the largest market share globally, WooCommerce’s influence in the e-commerce sector is significant, driving sales and promoting substantial financial success for businesses worldwide. Here are some impressive revenue statistics for WooCommerce in 2024:

Global Sales Impact

28. Contribution to Online Sales: WooCommerce is responsible for generating 7% of all global online sales. Even more remarkable is the fact that retail e-commerce websites powered by WooCommerce contribute to 28% of these sales, underscoring the platform’s effectiveness in facilitating high-volume transactions.
29. High-Revenue Websites: A notable achievement is that 54 WooCommerce-powered websites each generate sales revenue exceeding $1,000,000 annually. Additionally, a broader base of 11,197 websites consistently contribute $100,000 each to these impressive sales figures, showcasing the platform’s capability to scale businesses to significant revenue milestones.

Advanced Payment Integration

30. Flexible Payment Solutions: WooCommerce supports over 30 different payment gateways. This wide range of payment options is further complemented by a subscription-based pricing model, allowing businesses to offer continuous service and generate steady revenue streams.

Plugin Revenue

31. Significant Earnings from Plugins: In terms of direct financial impact, WooCommerce has seen substantial revenue from its plugins. Matt Mullenweg, co-founder of WordPress, highlighted that WooCommerce generated $30 million from plugin sales in 2019 alone. This figure dramatically increased to over $20 billion in 2020, reflecting massive year-over-year growth and the increasing reliance on digital solutions post-pandemic.

Gross Merchandise Volume

32. Overall Market Performance: The Gross Merchandise Volume (GMV) from WooCommerce stores was an impressive $11.8 billion in 2019. This metric not only measures the total sales value processed through WooCommerce but also indicates the economic scale WooCommerce has achieved within the e-commerce sector.

WooCommerce Market Share

WooCommerce is a towering presence in the world of e-commerce, driven by its extensive adoption and the efficient functionality it offers. Its market share is not just a statistic but a reflection of its significant influence and widespread acceptance among online retailers globally. Here are some WooCommerce market share stats in 2024:

Dominance in the eCommerce Sector

33. Extensive Reach: Among the 24 million e-commerce websites globally, WooCommerce powers a remarkable 3.5% of them. This percentage translates to over 5,106,506 live websites that rely on WooCommerce’s comprehensive content management system (CMS) capabilities.
34. High Adoption Rate: It’s noteworthy that 30% of online stores worldwide are built using WooCommerce. 

Integration with WordPress

35. Preferred Choice for WordPress Sites: A staggering 93.7% of e-commerce websites hosted on WordPress opt for the WooCommerce plugin. This high percentage highlights WooCommerce’s seamless integration and essential role, making it the go-to solution for WordPress users looking to engage in e-commerce.

Plugin Popularity and Downloads

36. Widespread Plugin Usage: WooCommerce’s popularity is further evidenced by its impressive download figures. To date, the WooCommerce plugin has been downloaded 161,908,800 times from the official WordPress.org website.
37. Leading in Technology Adoption: Additionally, WooCommerce leads in usage distribution, with 68% of websites that employ module or plugin technologies choosing WooCommerce. This statistic places WooCommerce at the top of the plugin popularity chart, reflecting its status as a preferred choice for improving website functionality.

Other WooCommerce Stats

WooCommerce has established a strong presence worldwide, demonstrating its versatility and adaptability across various demographics and geographies. Here are some important stats highlighting its achievements in 2024:

Global Adoption and Language Support

38. Multilingual Support: Today, the WooCommerce platform supports 67 languages, including widely spoken ones like Arabic, Chinese, French, and Spanish, as well as languages like Albanian and Catalan. This extensive language support facilitates a more inclusive and accessible e-commerce platform for users worldwide.
39. Widespread Usage: WooCommerce’s global reach extends to over 100 countries, illustrating its capability to serve diverse market needs. The platform’s flexibility and extensive feature set make it a preferred choice for building responsive and aesthetically pleasing e-commerce stores.

Top Countries Leveraging WooCommerce

40. Leading Markets: The United States leads in WooCommerce usage with 245,287 operational sites, followed by the United Kingdom with 23,854 and India with 14,655. Iran and Canada also feature prominently, with 9,512 and 8,316 sites, respectively. These statistics not only highlight WooCommerce’s wide adoption but also its effectiveness in different economic environments.

Milestones in WooCommerce’s History

Early Innovations and Achievements:

• 2009: The release of Canvas, a top-performing WooCommerce theme, set the stage for future innovations.
• 2010: Hiro, the brand mascot for WooCommerce, was introduced, adding a personal touch to the brand.
• 2011: Swatch, the 100th theme, was released, expanding the options available to users.

Significant Growth and Downloads:

• 2013: WooCommerce 2.0 was launched and quickly achieved 1 million downloads by June, demonstrating rapid growth and acceptance.
• 2014-2015: The platform saw a significant increase in downloads, reaching 4 million by August 2014 and 7 million by April 2015.
• 2013: The 200,000th order milestone on August 15th underscored WooCommerce’s increasing transaction volume.

Record-Breaking Performance:

• 2020: A landmark year where WooCommerce exceeded $20 billion in sales, showcasing its major impact on the e-commerce industry. Additionally, on November 25th, WooCommerce set a new record with 746,601 downloads in a single day, highlighting peak interest and reliance on the platform during a pivotal time.

Conclusion

WooCommerce continues to revolutionize the e-commerce sector with its efficient features, extensive market share, and powerful integration capabilities. Looking ahead, the WooCommerce platform continues to be a big deal for online stores, constantly adjusting to meet the changing needs of the digital market.