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xIn this episode of eCoffee with Experts, host Victor interviews Albert Varkki, Co-founder of Von Baer, a company specializing in high-quality leather products. The conversation covers Albert’s transition from a finance career to entrepreneurship, the challenges faced in starting a business, and the importance of customer feedback and marketing strategies. Albert shares insights on market expansion, particularly in the U.S. and other English-speaking countries, and discusses the significance of maintaining product quality and customer service. The episode concludes with lessons learned and thoughts on future trends in e-commerce, including the potential of augmented reality.
If you’re going to use any product, why not to have it as beautiful as possible?
Albert Varkki
Co-founder of Von Baer
TAKEAWAYS:
01
Albert transitioned from finance to fashion due to a personal need for stylish leather products.
02
The initial challenge was creating a product that was both functional and aesthetically pleasing.
03
Starting a business without external investors allowed for more creative freedom and less pressure.
04
Market expansion was crucial due to the small internal market size in Estonia.
05
Customer feedback is vital for product development and improvement.
06
Quality and customer service are key differentiators in a competitive market.
07
Marketing strategies include email reminders and social media engagement to retain customers.
08
The company focuses on a limited number of new products each year to maintain quality.
09
Listening to gut feelings can guide business decisions effectively.
10
Combining market research with intuition can lead to successful product development.
