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xIn this conversation, Sara Morel, CEO of Salvo, shares her journey from the fashion industry to leading a marketplace focused on sustainability and reclaimed materials. She discusses the challenges and growth of Salvo, the importance of education in sustainability, and the future trends in sustainable fashion and design. Sara emphasizes the need for authenticity and storytelling in marketing, as well as the ongoing commitment to sustainability in her personal and professional life.
TAKEAWAYS:
01
Sustainability Journey: Sara's home renovation sparked her transition from fashion to sustainability.
02
Salvo's Mission: Salvo connects reclaimed materials with people who can reuse them.
03
Engaging Education: Sustainability education should be engaging, not preachy.
04
Fashion Evolution: The fashion industry has changed drastically with the rise of influencers.
05
Authenticity Matters: Authenticity is crucial for brands in the sustainable market.
06
PR Expertise: Sara's PR background helps Salvo with media relations.
07
Reclaimed Standard: The "truly reclaimed" standard differentiates authentic products.
08
Daily Practice: Sustainability is integrated into Sara's daily life and business.
09
Storytelling Power: Storytelling is key to connecting with customers on sustainability.
10
Ongoing Journey: Sustainability is a continuous process requiring constant effort.
