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xIn this conversation, SEO expert Udit Mhatre shares his journey from a technical background to becoming the Director of SEO at Cart.com. He discusses the evolving landscape of SEO, the cultural differences in SEO practices between India and the US, and the challenges of working with Fortune 500 companies. Udit emphasizes the importance of adapting SEO strategies to meet the changing demands of search engines, particularly with the rise of AI. He also shares innovative SEO campaigns that have led to significant success for brands and expresses his aspirations for the future, including a focus on organic growth and the influence of creativity from anime.
TAKEAWAYS:
01
SEO Evolution: SEO is a constantly changing field requiring ongoing adaptation.
02
Cultural SEO: Cultural differences greatly impact SEO strategies and implementation.
03
Enterprise SEO: Working with large companies (Fortune 500) presents unique SEO challenges.
04
AI's SEO Impact: AI is transforming SEO strategies and workflows.
05
Innovative Campaigns: Creative campaigns can drive significant brand growth.
06
Holistic Marketing: Integrating SEO with other marketing channels is essential.
07
Human-First Content: Quality content prioritizes human creativity over AI-generated text.
08
Business Alignment: Understanding business goals is crucial for effective SEO.
09
Cross-Functional Collaboration: Teamwork across marketing departments boosts campaign success.
