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xIn this engaging conversation, Victor interviews Velizara Tellalyan, a digital marketing consultant based in Hong Kong, who shares her extensive experience in navigating the complexities of the Chinese market. Velizara discusses the importance of localization, the challenges of learning Mandarin, and the unique strategies required for successfuldigital marketing in China. She emphasizes the significance of authenticity in personal branding and the evolving landscape of digital marketing, particularly with the integration of AI tools. The conversation concludes with valuable advice for businesses looking to adapt to the changing digital environment.
Localization is much more than mere translation
Velizara Tellalyan
Head of Digital Acquisition at MARCO VASCO
TAKEAWAYS:
01
Localization is essential for effective marketing in China.
02
Understanding cultural differences is crucial for content creation.
03
Learning Mandarin can be daunting but is manageable with the right mindset.
04
Consultants must tailor strategies to each client's unique challenges.
05
Budget allocation should focus on performance metrics and ROI.
06
AI tools are increasingly important in digital marketing strategies.
07
Authenticity builds trust in personal branding and client relationships.
08
User journeys are becoming more fragmented, requiring multi-channel approaches.
09
Small platforms can be valuable for customer engagement and conversion.
10
Digital marketing is a constantly evolving field that requires adaptability.
